issuesource.org

Montana is home to some of the best trout fly fishing in the United States. People come from all over the world to fish its legendary waters. Some fly fishermen seek the expertise of a Montana trout fly fishing guide while others are determined to go at it alone. Regardless of how you do it there are certain things that you must be prepared for. This is a quick guide to Montana trout fly fishing that is aimed at helping ensure a successful trip to one of the most beautiful places in the world.

Even if a person was to fly fish Montana for a year and never catch a fish, the trip would still be a success. You cannot believe the sheer beauty of this place until you have been there. The wildlife alone is enough to get people coming back for more; throw a few 20 inch trout into the mix and you are in for one of the best trips of your life. To make this trip as successful as possible, there are items that you will not want to leave behind and situations that you will want to be ready for. Read on to get a general idea of what you need to be ready for, the essential items that you need to bring, and ideas on how to make this a great trip, and hopefully a successful one at that.

Where to Fly Fish in Montana

Montana is one of the biggest states in the U.S. and is home to the Rocky Mountains and other massive mountain ranges that feed thousands of rivers, streams and lakes. With all of this water, it can be a daunting task to pick a particular body of water to fish. I have had to decide where to fish on several occasions, and I’ll tell you, it is not easy. For the most part, all you have to do is find some cold clear water and you can bet there are trout in it, probably big trout. From the northwest to the southeast corners, and everywhere in between, fly fishing for trout can be good. A good portion of the Montana is not so mountainous and more so desert, but even in this 2/3 of the state, an experienced fly fisherman can find big trout if he or she knows where to look. This is an area where a Montana trout fly fishing guide can come in handy.

Southwest Montana is by far the most popular part of the state for fly fishing. It is home to some incredible rivers that are fed from the numerous mountain ranges that can be seen in all directions. This area is unique in that a person can fish many different bodies of water in a short trip. From one blue ribbon trout river you can drive over a mountain pass and be fishing in another blue ribbon river in an hour or two. Here is a quick list of the rivers that you have to choose from in SW Montana:

1. Madison
2. Big Hole
3. Bitterroot
4. Ruby
5. Rock Creek
6. Beaverhead
7. Jefferson
8. Yellowstone
9. Gallatin
10. Missouri

All of these rivers hold a large number of big trout, but are just a few of the bigger named rivers that Montana has to offer. It takes many trips to Montana to really determine a favorite river. A person could fish Montana for a lifetime and still have new rivers to fish.

When to Fly Fish Montana

I have been to Montana and experienced both great and not so great fly fishing. Whenever the conditions are right though, the fishing has consistently been on the great side. A good way to better your chances of experiencing good fishing is to time your vacation around both weather and insect hatches. Most of the hatches are dependent on weather though, so if you come during the time of year that weather is most predicable (summer), your chances of having a successful trip will increase.

Here is a quick break down on each season and what can be expected.

• Winter: Cold! This is the time of year to book a trip to do some tropical fishing. Many of the rivers in Montana freeze all the way across or are made up of big dangerous ice shelves. There is some fishing in some tail waters near the dams, but unless you are a local, the fishing is not worth going out of you war to be freezing. If you do come this time of year, bring your skis, the skiing is better than the fishing.
• Spring: The fish this time of year are less fearful than they get once they have had a few hooks in their mouth a little later in the year, so great fishing can happen. The problem becomes the water flow and clarity. There is usually a small time frame when the snow and ice clear in the valleys, but remains in the mountains, making for clear water. This is a good time to fish but the window of opportunity is very small. If you can get away with short notice, as soon as you here the fishing is good, you’d better get on it because as soon as the snow starts melting and the spring rains start coming down, the rivers will rise and clarity will drop.
• Summer: This is the most popular time to be fly fishing Montana’s trout rivers. The temperatures are comfortable and the river levels drop and become clear. The Salmon Fly hatch is the first hatch to really start off the season. It happens usually after June 10^th. This is a busy time of year for a Montana trout fly fishing guide, but the trout love to eat these significantly sized insects. From the middle of June and throughout the rest of the summer, there will be hatches of either caddis, mayflies, hoppers and many more.
• Fall: After the summer crowds leave, the fall gives way to cooler temperatures and less crowded rivers. This is a favorite time of year for many hardcore fly fishermen. The fish are ready to fatten up for the winter and some big insects begin hatching. The main attraction this time of year is the Fall Caddis hatch. These supersized caddis are a trout’s main entree and can be taken with ease off the top with large floating flies such as stimulators and caddis in size 6 – 10.

Being Your Own Montana Trout Fly Fishing Guide

For an experienced fly fisherman, Montana can be effectively fished without the help of a guide. This will certainly cut down on the budget, but is only advised for those that are proficient at casting and working flies. There is a huge learning curve in fly fishing and if you are not over that curve, then it will be beneficial to have someone to help you out, either a friend or a guide. Before you go, you will want to know what you will need as for as gear and fly patterns. At the link at the end of this article there is an insect hatch chart for Montana that can help you decide what flies to take. Another good way is to stop at a fly shop on the river you will be fishing and ask. Most of these people spend a lot of time on the river and will be able to steer you in the right direction. You may also want to ask them if they have any guides available as sometimes you can book a trip last minute for a discounted price if the guide has nothing else to do. If you are going to fly fish Montana on your own, then make sure you read the gear guide below to make sure you have all you will need.

Hiring a Montana Trout Fly Fishing Guide

One of the best ways to ensure a successful fly fishing trip to Montana is to hire a Montana Trout Fly Fishing Guide. It is amazing how much knowledge most of these guys have after putting fly fisherman on trout every day.

Here is a list of the benefits that a fly fishing guide can offer:

• Knowing the insect hatches: Yes, Montana is full of big trout, but the way these trout get so big is because they are smart. They know which insects are hatching, the color and size they are, and how they float in or on the water. Knowing these key features is exactly what a guide is paid to do, so he or she had better be good at it or they will not make it in this business. When fishing these smart trout, you need to have everything perfect; a guide can definitely help to make this happen.
• Where to Fish: Trout have certain conditions that they prefer. Fishing in the right spot is a crucial factor to success on any trout water. Insects and other organisms that trout feed on collect in certain areas and this is where you will find big trout. A good Montana trout fly fishing guide will be able to put you in the right place at the right time
• Access: Getting to the trout waters is sometimes half the battle. Much of Montana’s trout fishing is best accessed by a boat or by walking through private property. Not everybody has a boat and even if you do, it may not be feasible or possible to bring it. A guide will get you where you need to be one way or another.
• Equipment: Most guides will have a high quality fly fishing rod, reel and line set up for you to use that is designed to cast the flies you will be using and fight the fish you will be fishing for. It is very important that you use the right equipment as this will greatly improve you fly fishing efficiency.
• Knowledge: A Montana trout fly fishing guide will be able to offer clients so much more than just fishing advice. A good guide also knows the history, geology, anthropology, and stories that make this part of the world so interesting and beautiful.

Gear to Bring:

Montana is a demanding place, both in fly fishing gear and clothing alike. To make this the best trip possible it is advised that you come prepared for anything that Montana can throw at you. I have seen it snow in July, and I’ve lost several fish due to size that I was not expecting. Let’s go over some items that you should not come to Montana without.

1. Fly Fishing Gear: Things you will need if not hiring a Montana Trout Fly Fishing Guide

• Fly Fishing Rod: It is very important that you bring a fly rod that is of high quality. The Wal-Mart combo set is not recommended and will lead to headaches and a far less successful trip. A well made fly rod is much easier to cast, more accurate, and stronger leaving you much less likely to break it. Two rules of thumb are: 1. Buy the best rod you can afford. 2. Only consider rods that offer a lifetime warranty. For more information on buying a fly rod and all other fly fishing gear mentioned here, click the link at the end of this article.
• Fly Fishing Line: Fly lines are a close second to the importance of a fly fishing set up right behind a quality fly rod. With fly fishing, you are casting the line which delivers the fly to where you want it. This means the line has to work with the rod. This is why it is advised to use a high quality line in addition to a nice rod. Also, you will want to be able to fish many different situations as the fish are not always willing to take an insect on the top. You may need to use a sink tip to get bait fish imitations to the fish so it is also wise to go with a line that has interchangeable tips of different sink rates from floating to fast sink.
• Fly Fishing Reel: a fly reel is less important and receives far less use than the line and rod, but a smooth drag system is very helpful if you hook into any trout 16 inches or more. It is not a good experience to lose a fish of a lifetime over a cheap piece of equipment. Again, it is suggested to buy the best reel you can afford, but if you must skimp on either a rod, reel, or line, this is the place to do it.
• Waders and Boots: These are an essential. Most Montana fly fishing is done at elevations well over 6000 feet making for cool mornings and cold water even in August. Having owned a couple pairs of cheap waders in my early fly fishing days, I can tell you how important a quality pair can be. Although they may cost twice as much, a quality pair can last 3 times as long before they start leaking in the seams and cutting in to your fun. Also, a good pair of wading boots is a must on the slippery rocks of almost all Montana Rivers. Good support and traction are what you should be after. There are many types of soles to choose from. A big push in Montana is rubber soles as opposed to felt in an effort cut down on transporting invasive aquatic organisms that can live in a felt sole that does not have time to dry out before using them in a second river system. Nearly all quality wading boot manufactures have come out with rubber soles designed to grip slippery rocks and many have removable cleats that can add a lot of stick to your traction. Check out the gear guide link at the end of this article to help you decide on all equipment you will need.
• Flies, leaders, tippets, floatant, and line cutters: These are all necessary if you are going to be your own Montana trout fly fishing guide. It is important to know how to tie all this together and what types of flies are effective during the time of your adventure. One would think a trout would take any fly that it sees, but even the small fish are smart and will mostly only take flies that match the insects that are hatching at the time.

2. Things to bring guide or not:

Hiring a Montana trout fly fishing guide will definitely cut down on the amount of gear you will need to pack as far as fly fishing equipment. Still there are several items that you will not want to leave home without that your guide will not provide, especially if you are not hiring one. Here is a quick list of items that should not be left home.

• Rain proof coat: have it ready too. The weather in these mountains can change in an instant from sunny and warm to cloudy, rainy, and sometimes even snow.
• Binoculars: the areas are home to some incredible wildlife and you never know what you are going to see. Deer, elk, big horn sheep, moose, wolf, coyote, bear, and many more species are all possible.
• Camera: Make sure you have one handy when you real in that fish of a life time. The surroundings are picture perfect as well.
• Sun Screen: The sun is intense at these altitudes and the rays will reflect off the water.
• Sun Glasses: Sunglasses are very helpful when spending all day on the river. Polarized sun glasses are recommended as they cut down on the glare coming off the water and enable a person to see through the water much better than with just regular sun glasses.

Handling of Montana Trout

All trout are very delicate. It is best not to touch them at all, but if you do need to take a picture, wet your hands before touching, take a quick photo, and get it back in the water. It is best to let it swim away as soon as it has the power to do so. Please do not caress it and rub its belly like you see them do on fishing shows. Get the trout out of your hand as soon as possible. Most of Montana requires Barbless hooks, but do it because it is the right thing to do as it is so much easier to remove the hook this way. Barbless hooks get a bad rap for losing fish. I think it is more of an excuse. Many times that hook is going to come out barb or not, the key is to keeping the line tight. Many experienced fly fishermen including many Montana Trout fly fishing guides will agree that the barb actually makes it harder to get a good hook set on a fish because it has a wider shank to seat it firmly in the mouth tissue. The final argument against barbed hooks is the fact that it is not smart to have a barbed hook flying around your head, or any part of your body for that matter. A barbed hook in your eye is not a pretty sight. Just hope there is still have sight from that eye when you get back from the hospital.

Conclusion

No matter how many big Montana Trout you do or don’t catch, you are sure to have a good time. Like I said before, the scenery alone is worth making a trip here. Typically my drive home to Idaho is spent planning out the next trip to Montana. Every time I make the trek to these legendary waters I am faced with not having enough time to fish all the water I would like to. That is because a lifetime is not enough time to fish all of this state. On the drive to Montana it always seems like I have more than enough time to be fishing, but before I know it, it is time to pack up and head for home. I guess time flies when you are having fun, luckily there are many more trips to come if I have things my way. I hope to see you all there, and please be respectful of the fish so we all can enjoy fly fishing Montana together for years to come.

To make sure you are properly equipped with the right gear for fly fishing Montana, go to this gear guide where you will find advice on fly rods, lines, reels, waders, and all necessary gear related to fly fishing: http://onlineflyfishingguide.com/onlineflyfishinggearguide.html and click on the gear guide. For more information on hatches, river flows, and other important articles about fly fishing, click on this link: Montana Trout Fly Fishing Guide.

Hiking clubs are quite popular among fitness buffs and it is likely you have heard about them before. In the unlikely event that you have not, here are a few words of introduction for you. Hiking clubs can mean many things, but mostly they refer to groups of persons who share a common interest in hiking. They are hikers. They hike on a regular basis, say twice or thrice a week. Hikers who belong to a hiking club often hike together as a group.

Hiking together as a group has many advantages. First, having as company the one who shares the passion of hiking with you makes the hike doubly exciting and satisfying. Second, hiking in groups, especially with experienced hikers, means added security. The combined knowledge and experience of the group can be useful to prevent accidents from happening, or for the group to avoid harmful situations.

There is also the so-called long-distance hiking adventure. These hiking trips take you farther from your usual hiking parks or trails. These trips often entail camping or even checking in at hotels. Due to the relative complexity of ensuring that hiking trips of this kind will become rewarding, organizing them are best undertaken by hiking clubs. This also helps lessen the cost by spreading them equitably among those who wish to make it to these trips. In this sense joining hiking clubs becomes important, if not necessary. You can also draw fraternal support from fellow hiking club members in case any of your family members or friends are unable to join you in these trips.

And when you get to the point of weighing the benefits of membership in hiking clubs, keep in mind that hiking clubs are not of exactly the same makeup. For example, they may differ in terms of how they intend to attain their objectives. There are hiking clubs whose members come together only for hiking trips or adventures. There are also hiking clubs that go beyond these activities, like holding meetings as frequently as once a week or once a month. Their agenda in these meetings ranges from exchanging ideas on hiking equipment or accessories, to planning for hiking trips, to fundraising, and many other things. Enterprising hiking clubs have, for instance, went into car washing and vending chicken barbeques to generate funds for their hiking trips. What all this means is that the benefits you may want to derive from joining a hiking club will depend on what mold of hiking clubs attracts you.

There are other considerations you need to remember when you do decide to join a hiking club. Hiking clubs charge membership fees at rates that vary from one club to the other. Be prudent enough to pick the one that suits your budget. Another point is the structure of your daily activities. For example, is it possible for you to make yourself available for weekly or monthly meetings? If this is not, it might work better for you if you join hiking clubs that demand less of your time for activities like meetings. It will not be good for your reputation if you join a hiking club that requires regular meetings among members only to shun them later on. The point of all this is that hiking club members need to develop trust and camaraderie among themselves, so that when they eventually go out hiking, all of them will find the activity fulfilling.

Once you decide to become a hiking club member, it will often be to your advantage if you first consider joining hiking clubs located near your place before you search for them farther afield. It is likely that there are a number of them to choose from in your area. You can access information on hiking clubs near you from the internet, or from people you know who are familiar with hiking. Offices of local hiking parks are likewise good sources of information on existing hiking clubs in your area.

People who may share with your ardor for hiking converge in hiking clubs. It is just natural for you to associate with them through membership in the hiking club of your choice. If by chance no hiking club exist in your area, it may help fill your passion for hiking if you start organizing one yourself.

Hermilando Aberia is an expert in social development work with at least 22 years of professional experience as either consultant or key staff member of health, community development, education and local governance projects. He has a master’s degree in development management from the Asian Institute of Management. Contact Information: B21 L59 Kassel Kristina Heights, Tacloban City, Philippines. Mobile: (+63) 9058664106; Website: http://www.freewebs.com/iaberia

Buying a new car is a great feeling. The smell of fresh

leather as you The fresh smell of leather as you enter the

car. The paintwork is gleaming and waxy smooth. You might

even catch yourself stealing a glance at the reflection of

your pride and joy as you drive it out your house.

Skip ahead by 12 months and see how your car looks now. Is

it still gleaming new or does the paintwork look tired, dull

and “old”? How can some cars look brand new even though they

are already 3 years old? Why do others look “old” when it

just rolled out the showroom 12 months ago?

The secret is in how you care for your car. It is easy to

keep your car like new if you know how.

1) A Wash A Week Keeps Your Car Clean & Slick

Much as you wish that your car will remain clean by itself,

it just won’t happen. Dust will accumulate even if you just

keep it in your garage. There’s only one thing to do. Wash

your car! It’s very important that you wash your car

especially after you’ve driven in the rain. If you let the

water droplets dry naturally, especially under the hot sun,

there will be tough-to-remove watermark stains on your

paintwork.

The first thing you need to wash your car is a clean and

soft terry cloth. Alternatively, you can use cloth diapers

as well. You can get these easily at the baby’s section in

your local departmental store. They’re cheap and it works.

Of course, if you want to be posh, then get the Ultimate

Wipe cloth from Meguiar’s

([http://www.fdcars.com/newsletter/n2-1.htm]). You’ll need a

good car shampoo next. I personally use Meguiar’s NXT

Generation Car Wash

([http://www.fdcars.com/newsletter/n2-2.htm]). It’s reasonably

priced and a 64oz bottle will last you quite a while.

Start off by hosing down your car to remove any dirt, mud or

grime. Then mix 3 caps-full of shampoo with around 20oz (a

small bucket) of water. Apply the shampoo mixture to your

car using the cloth/diaper. Hose off the shampoo once you’ve

finished shampooing the car. Use your cloth under running

water to wipe off any remaining shampoo residue. It is VERY

important that you wipe your car dry with another clean

terry cloth/diaper. Make sure your entire car is wiped dry.

Next, clean your rims. Brake dust normally accumulates there

and cleaning it will make a huge difference in how your car

looks. It’s pointless to have clean paintwork you’re your

rims are dirty. It’s also advisable to vacuum the inside of

your car every week or every other week. You spend your time

inside the car, so cleaning the interior just makes sense.

2) A Monthly Wax Keeps The Shine To The Max

Waxing your car will keep your paintwork gleaming new. You

can either send it to an auto detailer or do it yourself.

It’s actually not that difficult to wax your car. If you

have an hour or so of spare time, then try waxing your car

yourself.

It’s important that you wash and wipe dry your car before

waxing. NEVER wax your car before washing/drying it! It’s

best to park your car under in a shady area when waxing. It

makes sense to use a good carnauba wax like Meguiar’s NXT

Generation Tech Wax

([http://www.fdcars.com/newsletter/n2-3.htm]). Use the

included sponge and apply the wax in a small circular

motion. Wax your car one section at a time, remembering

which section you started with. Finish applying wax on the

entire car.

Wipe off the excess wax using a soft terry cloth/cloth

diaper. Start with the first panel that you applied the wax

and continue from there. You’ll find the wax residue

accumulating on your cloth. Shake it off periodically and

continue to remove excess wax until you’ve finished all

panels.

Look carefully and check for remaining wax residue. Use your

cloth to clean any remaining residue.

To prepare your cloth for your next wax, wash it with a

liquid softener. It’s fine to use the liquid softener that

you use for your clothes. This guarantees there isn’t any

remaining dirt/grime that may scratch your car during your

next waxing session.

3) Wax Your Tyre Next O’ Sire

For that shiny, wet look, wax your tyres after every

wash/wax. Use Meguiar’s Hot Shine High Gloss Tyre Spray

([http://www.fdcars.com/newsletter/n2-4.htm]). The trigger

spray makes it easy to apply. You literally need less than 5

minutes for this but applying tyre spray/wax makes a big

difference.

4) Condition That Leather To Help It Fight The Weather

Make sure you clean and condition your leather seats at

least once every 2 months if you car comes with leather

seats. Use Meguiar’s Medallion Premium Leather Care

conditioner ([http://www.fdcars.com/newsletter/n2-5.htm]).

Apply the conditioner with a clean cloth/cloth diaper, leave

for 15 minutes and wipe off excess conditioner. Your leather

will look and smell like new if you do this every month.

While you’re at it, clean any vinyl surface of your car

using Meguiar’s Vinyl & Leather Cleaner/Conditioner

([http://www.fdcars.com/newsletter/n2-6.htm]). This

maintains the interior looking like new.

5) Your Car’s Now Shiny So You Can Be Happy

Your car will look like it’s brand new if you follow this

routine. An hour or so every week pays huge dividends.

Friends and family will think you’ve just bought a new car

even though it’s 3 years old. The best thing is when it

comes time to sell your car. A car with gleaming new

paintwork and a clean interior makes a strong impression and

will automatically raise the selling price of your car!

P.S. The writer does not work for Meguiar’s and only

recommends the products as a satisfied customer.

*********************************************

Fantic Carro is the owner of FD Cars [http://www.fdcars.com] which is a resource for

car lovers worldwide. For more articles, reviews and tips on

cars, please visit his site below:

[http://www.fdcars.com]

*********************************************

Gourmet cooking is a way of preparing food that only uses the finest and freshest possible ingredients. Meaning that to eat astonishing gourmet food you must cook your cuisine straight after buying the fresh ingredients to put in your foods. Not just do you wish to purchase the freshest ingredients when cooking gourmet meals but you also want to insure that you are selecting ingredients of excellent quality.

Those who excel at gourmet cooking and food preparation have many options accessible to them. When you come from a big family it’s exciting to be able to invite everybody for a first class banquet at your house.

Just don’t think that any and everyone can turn into a gourmet connoisseur only by going out and picking up the absolute best ingredients and putting them into an oven. You require a lot of passion for gourmet cooking and a large quantity of skill which is essential to accomplish this level of gourmet excellence.

Unfortunately fresh ingredients are not always on hand therefore compromises ought to be made when preparing gourmet foods. Contact your favorite shop so you know what is in season and plan your dishes accordingly whenever possible. When cooking gourmet food the layering of flavors is very essential. You should be able to taste the meat or seafood as well as the veggies, herbs, and spices to make you a true gourmet chef.

When making your gourmet dish you will require more then just great tasting skills. As I talked about above gourmet cooking desires a large ability but there is some degree of art involved as well. For this reason, presentation is a key part for success. Add a few freshly chopped herbs on the plate before placing the cooking or top the food with appealing and aromatic herbs that will compliment the flavor of the meal you have prepared. Present the fruits and vegetable sides in a visually appealing fashion rather than simply tossing them onto a plate.

With good presentation even foods that were simple to cook can take on the taste of a gourmet banquet. This is something you should take into account. The thing about gourmet cooking is that it is to some extent more art than science. This means that there is always room to develop your competencies and become a good cook.

Even if you are the most experienced chef, know that knowledge can grow over time with determination and desire to learn.

Nevertheless when you want to be absolutely certain about the excellence of your gourmet dinner, when for instance inviting your closest friends or new mother in law, you might think about having a more experienced chef make your dinner for you. You can then have it delivered to your kitchen before your guests arrive. It’s up to you whether you will take the honor for serving a gourmet dinner.

For great gourmet dinners delivered straight to your kitchen go to www.bistromd.com [http://www.besthomemealdelivery.info].

Enjoy the recognition!

Martin Seij

Unlimited movie downloads are available to us nowadays through online movie stores. Being able to download movies at the click of a mouse has opened up our 17 inch monitor into a movie theater, one that never closes at night, and screens any movie we desire to watch at our beck and call. Such is how far our technology has advanced. We will see why unlimited movie downloads online stores have revolutionized the whole movie industry and what you are missing out if you are still stuck with your VCDs and DVDs.

It wasn’t so long ago when we were still relying on VCRs, acronym for video recorders to watch movies on tapes. If you are born after the 80’s, you probably might have a very vague idea or mental image about what those gadgets are. Perhaps you have sat beside your grandma on the couch watching a recorded TV show or movie from one of those little black boxes, or you have come across one of those in the junkyard or even museum. In the 90s, the arrival of those small little discs called video compact discs or VCDs took the movie industry by storm. Compact by the standards of those days, these still have its place in the home of many Americans. However, fast forward to today, downloading and watching movies online is gaining such great speeds that we simply cannot ignore.

You may wonder what’s the big deal about being able to access unlimited movie downloads. After-all, your VCD and DVDs are working well and not giving you problems right? Let’s see what you are missing out as your neighbor next door is quietly downloading his favorite TV show.

1. Convenience of Movie Downloads

Buying a VCD or DVD is easy if you know what title you are looking for. However, if you are like me who simply want to grab a good show so that you can relax and watch it during the weekend, imagine with me then that you could be doing a little searching at the movie store reading reviews and thinking which movie is good and worth your bucks. You cannot be buying everything you like because they are costly right? Next, you would be queuing with the rest of the folks for your turn to make your payment. Compress that image and envisage you sitting in front of the computer, and with a few clicks, the movie is ready for viewing. Isn’t that cool?

Whether you want to watch a movie or TV show at 4am, or on an off day, the movie sites are there round the clock, ready to serve you with unlimited movie downloads.

2. Cheaper Alternative

Movie VCD and DVD prices have dwindled over time owing to lower costs of production. If you have studied economics, you would understand about fixed capital costs and why mass manufacturing would eventually bring costs down. Nevertheless, to cough out $10 or more for a VCD/DVD is still too expensive to me. Well, after all, you probably would only watch it once and then chuck it aside to collect dust. Download sites however run on a lifetime membership model where you can gain access to virtually unlimited movie downloads. And the best part is you don’t pay for per movie download, but one low payment for lifetime access. We are not even talking about thousands or hundreds of dollars, but the cost of one or two good DVDs.

3. Movie Downloads Are Safe & Legal

People are concerned about downloading movies online. That is totally understandable for two reasons. Downloading a file online can expose your computer to harmful adware or spyware. Worse still, if you are downloading a movie illegally, this could land you in big trouble with the law. But these two problems are well taken care of at these unlimited movie downloads sites. Firstly, they ensure secured downloading and protection against attacks of adware and spyware. Secondly, many of these sites have made agreements with the original producers of those movies such as studios, etc to release those movies online for downloading. With these two worries behind us, it becomes clear that having access to unlimited movie downloads is a strong proposition for us not to ignore these download sites.

These reasons are probably the push factors for more people flocking to their sites instead of heading to traditional movie stores or cinema theaters for a movie. Read a review about those unlimited movie downloads sites at my blog to find out which are the hot favorites among movie viewers nowadays.

Davion is a successful webmaster, author and a movie lover. Read a review of the best unlimited movie downloads sites that offer the latest TV shows, newly-released movies and more at unlimited–moviedownloads.blogspot.com.

Marketing software is sometimes viewed as a luxury, not a

necessity. While you can certainly accomplish marketing without

marketing software, marketing software lessens the time and

effort required for marketing and your marketing efforts will

generally be much more effective. There are various types of

marketing software, and numerous producers of marketing software.

Finding the right combination of marketing software for you is

the challenge.

The first step in preparing an effective marketing campaign is to

devise a solid marketing plan. When writing a marketing plan,

there are several things to consider. The main points are

defining your target market and identifying the characteristics

of that market, analyzing your competition, formulating your

unique selling proposition using a competitive advantage,

reviewing options for marketing mediums, preparing your marketing

budget, and setting milestones for your marketing campaign.

Marketing software, such as Marketing Plan Pro by Palo Alto, will

help you work through the details of these steps to create a

useful and powerful marketing plan.

If you intend to engage in email marketing via newsletters,

autoresponders, announcements, or mass email campaigns, you will

find that email marketing software is crucial. Of course, there

are online email marketing services such as gotcorp.com that

provide self-serve email marketing tools like Campaigner. Using

such tools for email marketing is an option, but there are

ongoing costs involved. If you choose to use email marketing

software instead, programs like Email Marketing Director and

Campaign Enterprise 9 by Arial are very good.

Good email marketing software enables you to personalize messages

and to manage your mailing lists through a database. A time

saving feature to look for in email marketing software is the

ability of the software to automatically process unsubscribe

requests. Most email marketing software packages have built-in

templates you can use to produce email newsletters, announcements

and marketing messages. Support for embedded images and

compatibility with web editing software programs may be of some

importance.

If you are really serious about email marketing, it is best to

get started with advanced email marketing software from the

beginning. Advanced email marketing software has features that

will enable you to personalize and track your email messages.

With tracking capabilities and built-in reporting functions, you

can determine the effectiveness of your email messages as well as

who is and who is not opening and responding to the messages.

These advanced email marketing software programs generally use

SQL, Oracle, or Access database technology. High quality email

marketing software also has automated features for managing email

lists. These automated, time-saving features usually include

handling unsubscribe requests and removing bounced or rejected

email addresses from the email lists.

Customized marketing software suites may be something to consider as well. With customized marketing software, you can often

integrate marketing into your sales and customer relationship

management (CRM) systems. Some features that are common to

customized marketing software include the ability to capture

leads, to forecast sales, to manage contacts, and to analyze data

that is collected through the integrated system. Project

management capabilities can even be merged with customized

marketing software.

So, the big question is, “Do I really need marketing software?”

Like I said before, many people view marketing software as a

luxury. However, marketing software makes the job of internet

marketing much easier, especially if it has automated features.

There are options to using marketing software. Online marketing

services are one of those options; however, unlike using

marketing software, marketing services generally have ongoing

fees that are charged monthly or per campaign. Using marketing

software you can devise and manage your own internet marketing

campaign which is a cost-effective solution to marketing online.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you’re getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com

An Education Staff of Athalia School, Tangerang, Indonesia.

If someone has the ability to read does not mean he directly has the interest to read. Reading skill and reading interest are 2 kinds of different matters. Many schools in the developing countries struggle to educate their society to be able to master the reading skills. For example in Indonesia, some parts of the society still have no ability to read because of their poorness in getting education opportunity or because they live in a very remote area.

Many people in developing countries still struggle with the basic needs such as food, clothes and housing so that they do not have idea or budget for books, even for education.

Because of that situation, the culture of reading habit is far from their reach. Even though some of them already have a better living, their thought is still focused on something that is more real, functional, comforting, money- value or something that can improve their prestige like jewelries, hand phones, luxuries housing & cars, expensive toys, etc. Because the culture of reading is not formed yet, the society spend most of their free time for watching TV or chatting.

For some family who has realized the important of books and education, it is still hard for them to increase the reading interest and habit of their children because they have to spend more money for buying books that are getting more expensive. Libraries are rare. Even many schools have no libraries. But there are still some ideas to increase children’s reading habit in the midst of not ideal condition.

First, if you realize that reading habit is important for you and your children, start the reading habit in your own family without blaming the situation around you. Your habit will sooner or later influence your surroundings. Read your children everyday or regularly to form their reading habit and their love of books. It does not matter if you only have ten minutes everyday. It still also gives you good impact. Let your children know that you enjoy the time you share with them for reading. They will love both the time for reading and the time to attach with you.

Second, include expense for books in your budget. It does not matter if you only spend a little of money according to what you can afford. The important thing is you plan and budget it routinely every month. You and your children should often visit bookshop or book fair.

Third, visit any libraries that are available in your neighborhood, schools, universities, clubs, etc. Ask the children to visit the libraries will increase their love for books.

Fourth, you can decrease the expense of books if you can exchange your books with your friends, relatives or neighbors. Sharing books will increase our knowledge in a cheaper way. You can hold a book club where you and the other members (adults and children) can bring their collection of books and share them.

Fifth, you can make your own books. Reading books does not always mean buying books. We can borrow them, share them or make them by ourselves. Children will be enthusiastic if you make a personal book especially made for them. You can use their photographs, handmade pictures, etc to make the book. You can stick the photographs or pictures on some sheets of blank paper, then you write some comments about them. You can arrange the photographs from the child’s birth till he is growing. You also can cut and stick the brochure from the hospital where the baby was born to complete the book. You or your children can draw something on that books, too. You can put the photographs of grandpa, grandma or other relatives to introduce your big family to your children. You can also stick some pictures that reveal your culture or the customs of your society so that the children will learn about their ancestors’ culture and tradition.

The handmade books can be varied in themes. Maybe you want to tell your children about your job and what you are doing while you are away from them. You can take some pictures of your office, your friends, your projects, places you visited, etc and make a book from that pictures. The children will be happy and trust you because they know what you are doing when they miss you. It is important especially for career women who often leave their children.

It’s cheap but excited if you ask your children to make their own books. They can draw or cut pictures from magazines and write their own stories according to their imagination. If your children is still to young to write, you can ask them to tell you the stories of the pictures and you write it for them. After that, read the books for them. They will be very proud of them.

For you yourself, you can collect a lot information from newspaper, magazines, internet, brochures and any other printing materials to make a clipping of information. For example, if you like cooking, you can collect many recipes from many resources and also add your own recipes that you write or type. Bundle those information to make your personal cooking book. If you need information about technology, you can also do the same although you must work harder to collect more information. The important thing is financial problem and lacking of books do not stop your enthusiastic for reading. There are many ways to get and collect information.

Sixth, there is another way that will make children interested in book. Usually children like watching cartoon like “Nemo, Lion King, Mickey Mouse, Winnie the Pooh” or may be there are some traditional legends, puppets or stories that the children love very much. It is very interesting if they watch the movie or show and then read the books. The books can be bought or made by yourself.

Seventh, It is creative if you can dramatize the story you read to your children. For example, if the story is about a king and a queen, you can pretend to be the king and your child is the queen. You can pile up some pillows as your throne and wear a hat as your crown. You and your children can also roar like lions if there are some lions in the story. Children will be very enthusiastic to do that. You can do what the story is about, too. For example, the story is about going to the zoo, you can go to the zoo, too. Or if the story is about fruit, you can go to the market or supermarket to observe them. Bring the information in the story into reality or action.

Eighth, give books as gifts for your children instead of toys. I do not mean that toys are not good for children. I think educational toys are very important for children but you should introduce books as gifts so that the children will respect books as valuable gifts. You can give books for your children as their birthday presents, Christmas presents or when they have good achievement in schools.

Ninth, your reading habit should be the example for your children because deeds speak louder than words. If your children often see you reading, they will know that reading is a good habit that mom and dad often do. How if you yourself do not like reading but you realized that reading is very important for your children ?. It is a fact that many adults do not like reading but there are some tips that you can do to overcome this problem. Find the books that are suitable with your hobbies. If you like cooking, read many recipes or books about cooking. You can also chase your favorite novels. Talk to yourselves that books are important because they can broaden your point of view, your knowledge, skills and even improve your career as well as give you relaxation. Switch off your television, because we usually spend more time for watching television that what we plan. Put the books on the places that are easy to see and access like in your bedroom, in the living room, in the kitchen, in the car, etc. Ask your friends what books they are reading now or books that are good in their opinion. You will be more motivated if you hear that your friends promoted them to you. Make a list what books you have read and what books you plan to read. You will be satisfied if the list is becoming longer. Visit the bookstores, book fairs and libraries. The best thing to do is do it now ! Do not wait until you have enough time or until you think you want to do it later.

Tenth, make sure that books and reading habit are one of your priority because you know the benefit of them. From books you can introduce a lot of knowledge to your children. There is no limit of knowledge if we can learn it by ourselves through reading both from books or from the internet. Do not wait until your children able to read to give them books. Start as soon as they were born. If you often communicate with your babies and read stories for them, their language ability will increase. Although they have not been able to response you through words, they absorb the words you speak to them (Beck, 1997). Do not only give fiction books for young children although they usually like fiction with cute pictures like Winne The Pooh or Mickey mouse. They will also be enthusiastic if you give them non fiction books like books of knowledge such as books about human body, solar system, sea animals, etc. Introduce them to the knowledge since they are very young so that they will like the knowledge and their curiosity will increase, too.

Besides, through books we can teach our children about some concept, value or belief. When it is difficult to tell them not to cheat, you can find a children book with interesting pictures that contains of moral teaching concerning cheating. I have an experience with my little boy when he was afraid of visiting a dentist. Before we visited the dentist, I read him a book about going to the dentist. It is a funny story because the dentist is a tiger and the patient is a little tiger. The little tiger is very brave to see the dentist. This book made my son brave enough to see the dentist because he wanted to be a brave little boy like the little tiger was.

But remember that only good books should you and your children read because some books can be very destructive if they are not suitable with your value or belief. For example, there are many books that contains of pornography and violence that can influence you and your children’s mind. You must be very selective in reading or giving books for your children because our mind is not like a computer. You can delete some data in your computer but you can not erase the information or imagination in your children’s mind. If you think that your children have already been fond of wrong books, do not forbid them directly to stop their habit of reading them. Instead, influence them with your opinion that they should be able to choose which books are good and which books are not so that they will not resist. Let them know from the beginning that they can choose their books but give them some limitation which books are acceptable, which books are not and your reason of that limitation.

There is another benefit of books. You can use it to teach your children foreign languages. Children’s brain is easier to absorb language than adult (Beck, 1997). If you take your little children live abroad, they will master the language when they interact with the children from other countries. If a child is raised by a couple of different nationalities, the child will be able to speak two languages of his parents. I know a child whose father is a Japanese and mother is an Indonesian. This child master both Japanese and Indonesian. Because of children’s ability to absorb new languages fast, you can use foreign language story books to introduce and teach them the languages. Maybe you yourselves only know a little about this language but if you can just read it for them, the vocabularies and structures of the language will be remembered by them.

I am an Indonesian. I read my son English story books when he was 3 years old. I just read the books again and again and then he can repeat the story by himself as if he can read it. He can also repeat the structures in a daily conversation. For example, the book says ” Cat can eat. Cat can drink”. While he was eating, he could say “I can eat, I can drink”. There is another book that says ” Teddy flies higher and higher”. While he was playing, he climbed on a chair and then he jumped to the floor saying ” I can fly higher and higher.” I think the influence of the books is very prominent. The important thing is you have to find a simple story book which has a big picture and a few words or sentences and repeat the story many times as long as your children is not boring. You can choose what foreign language you want to introduce to your children. Just find the simple story books and repeat them in a regular basis. Sooner or later he will remember the vocabularies and recognize the structures.

There are many benefits of books, but you do not always have to buy them. As it is explained above, you can borrow them, share them or make them by yourself. Use your imagination to produce your simple drawings. Or use the pictures from newspapers or magazines to make your own books. Arrange the pictures and the words according to your idea and you will have your personal collection cheaply but creatively made just for your children and yourselves. The value can’t be compared. So do not wait until you have enough money to buy books or wait until you have enough time to read or wait until your children are big enough to read books by themselves. Start it now ! No matter the condition of your financial problem is. If you invest your time and your kids’ time for reading good books, you invest better future for your family.

Anna Yulia lives in Tangerang, Indonesia. She is working as an education staff of Athalia School in Tangerang, Indonesia. Athalia School is a Christian School that provides education for playgroup, kindergarten and elementary level.

Value Education is the much debated and discussed subject in the plethora of education in India. Of course it is true that the main purpose of any education will go with Value orientation. More concentration on Value education has been given at the primary and secondary level of school education than in higher education in India. Values could be effectively imparted to the young minds rather than to the matured ones. It may be the important reason for this prime importance given at the school level. There are so many modules designed with the help of agencies like NCERT and others for effectively imparting the value education to the school students. In this context, many innovative educational practices are being identified by the experts. Good number of experiments and studies are being conducted in the recent days on the effectiveness of teaching value education at school level. Some schools have very innovative and radical course designs to impart the values.

Effective teaching practices in imparting value education ranges from story telling, exhibitions, skits, one act play and group discussions to various other formats. New methods have been evolved by educationists to create an effective learning sphere. The usage of electronic gadgets also gains importance in the teaching-learning practices of value education. But at the higher education level, due to various reasons, the importance given to value education is not as much as it is given at the school level. The curriculum and the teaching methods also could be subjected to scrutiny. It is true that colleges are meant for a kind of specialization in some field of education. But in the Indian social context, the youth require direction and counseling at this stage. They have been exposed to various challenges at this stage which demands the intervention of educationists for his/her betterment. His/her character building also strengthens at this juncture. Students’ perception on various life factors and events are getting shaped at this stage. On the whole they evolve their own philosophy of life. Their sensitivity and knowledge are getting direction at this stage. Hence, an effective value orientation becomes inevitable to the students of colleges. Keeping this requirement in mind, States like Tamilnadu introduced a compulsory paper/course on value education to undergraduate students of all colleges in the State under the choice based credit system. Though this kind of effort is made with the good intention of imparting values to the youth, many limitations in bringing out the expected outcome could be identified.

The problem mainly begins with the definition of values. Defining the term ‘value’ poses a challenge to all scholars. The term value is loaded with varieties of meaning. Each meaning reflects its own philosophical position. Generally the term value is spontaneously associated with religious values. It is believed by many Indians that values are nothing but the religious and spiritual guiding principles of life. Hence, it is supposed that the path is already been laid for the life journey. But in the context of modernity and modernism there rises a fundamental question of whether value education is required at all in a modern state. There are those who argue that modern life is based on science and technology, and both are value neutral. They view that the values are bugbear held out by people living in the past, glued to outdated religious principles that have no relevance to the 21st century. At this point, there is also another group of modernist who propagate the necessity of value education at learning centres in order to safe guard the democratic state and its values. The values they wish to cultivate are modern secular values such as honesty, respect to other, equality, collectivity, democracy, respecting the human rights, sharing equal space in the public sphere and so on. These values are considered as the products of enlightenment period. Hence, four positions could be arrived at on the basis of the above understanding. The are:

1. There are religious values which are very much essential for every one and must be included in the curriculum.

2. The religious values should not find place in the educational system. They may operate at the private sphere.

3. There are non-religious secular values and they must find space in the education.

4. There is no need for teaching value education in the academics because they cannot be cultivated through formal learning and such value cultivation will make the individual biased.

In consequence to these positions, following questions arouse.

1. Whether value education should find place in the educational system?

2. If it is required, then what sort of values should be given preference in the curriculum?

3. What is the importance to be given to the religious values which are primarily developed on the basis of scriptures?

4. Can modern values alone are sufficient enough or is there any possibility of blending the values of modernity with religious values?

5. If religious values are to be given importance in the curriculum, which religion will find prime place? If there are contradictory propagation on a single virtue by two religions, then how are they to be handled?

6. Similarly religions differ on the practices also. Right from eating patterns, dress mode, marriage systems, war tactics, killing, punishments to various other aspects, religions differ on their outlook. In this situation, what sort of perceptions need to be taught?

Besides these questions, another billion dollar question would be raised on the methodology of effectively imparting those values. Then again as it is mentioned earlier, the school education can very well include this education easily because the system itself is advantageous for it to accommodate. But at the college level, the system finds it very difficult to work out. So this study could analyse the theoretical problems relating to the identification of values to be included in the curriculum at the one side and the problem of effective designing of the curriculum and imparting those values on the other side.

II

The necessity for imparting values to the students of all levels has been felt by everyone. The world today is facing unprecedented socio-political and economic challenges. Problems of life are becoming increasingly intense and complex. Traditional values are decentered. ‘An environment of strife pervades all countries and broken homes have become common. An insatiable hunger for money and power, leads most of people to tension and absence of peace of mind and all kinds of physical and mental ailments have become common place” 1. In the present day context of frequent and often violent social upheavals, we have to look at the problem of restlessness of the youth, their frustration born out of futility of their search for meaning of life and the purpose for which they are living, often leading to evil and wickedness. This calls for a new approach to, and a new vision of education. It is obviously felt that the present educational system promotes rat race and keep the student community in a sense of insecurity. Educational institutions have become the pressure cookers building pressures in the minds of youth. Also a loft sided educational pattern which insists on instrumental and technical rationality for the successful life in terms of gaining money and power has invaded the educational system of India. The person who is deemed to be unfit for this survival race becomes disqualified and ineligible to live in this market economy based life. The spate of industrialization and economic growth in developed nations has brought about a perceptible change in this scenario. And developing countries including India are feeling the ripple effects of this development. Values earlier considered essential by all societies have been eroded and have given way to unethical practices around the globe. Where honesty and integrity were loved and appreciated, greed, corruption and red tapism have come in, bringing in their wake, unethical responses which have pervaded all walks of life and are thwarting efforts of a few enlightened individuals to promote value based society.2 Hence, implementation of well structured education is the only solution available with all states. With growing divisive forces, narrow parochialism, separatist tendencies on the one hand and considerable fall in moral, social, ethical and national values both in personal and public life on the other, the need for promoting effective programmes of value orientation in education has assumed great urgency. Development of human values through education is now routinely seen as a task of national importance. Value education though supposes to be the part and parcel of the regular education, due to the market influences, it could not be so. Hence, it has become an inevitable need to include an exclusive curriculum for value education at all levels.

Now the next question would be about the nature of value education. What sort of values should be given preference in the curriculum is the prime problem in the introduction of value education. This problem surfaces because we can find varieties of values prescribed on the basis of various scriptures and theories. Sometimes they are contradictory to each other. This issue has been thoroughly discussed earlier. But the solution to the problem of the nature of value education is primarily dependent on the social conditions that prevail in the state. There need not be an imported value educational pattern to be prescribed in India. The burning social issues would demand the required value education. Though India is considered to be the land of divinity and wisdom, the modern value system throws challenges to the ancient value pattern. Right from the Gurkula pattern to the varna ashrama values, all values are under scrutiny by modern rationality. Hence, the relevance of the golden values prescribed by the then society is questionable in the present situation. On the other hand, the so called modern values which have been listed earlier also subjected to criticism by philosophers like post modernists. They question the very nature of the rationality of the enlightenment period. Because critics of modernity strongly declare that the modern rationality is the reason for the deterioration of human concern in the world and they paved the way for inhuman killing and escalation of values. The reason of the modernism is considered as the root of power politics which leads to inhuman behaviour of the power system, according to them. Hence the modern values like democracy, civil rights, environmental ethics, professional ethics, discipline and all such values are found useless in bringing harmony in the society. The values like discipline, tolerance, peace bears the negative connotation in this context. Hence, what sort of modern values are to be included in the curriculum is a challenge thrown towards the educationists. At one side the fanatic and fundamentalist features of religious values and on the other side the modern values based on the market economy and other factors are to be excluded and a well balanced curriculum with genuine worthy values suitable to the society has to be identified and included in the educational system. In this context, it becomes obvious that there cannot be any universal pattern of values to be prescribed in the system. When a suitable blend of religious and modern values is to be done, the designing of such course demands an unbiased, scrupulous, intelligent approach on the part of the academician who designs such course. Thus the spiritual values of sensitizing the youth for happy world and rational values for a just world are very much required. Religious values can be taken but not with the label of any particular religion, democratic values are to be included but not with its dogmatic inhuman approach. Thus there need a perfect blend of both. This is the real challenge thrown to the Indian academicians.

After the identification of these values, they need to be inculcated not to be informed to the students. Mostly listing the values is done very easily, but imparting them effectively requires genuine spirit and innovative educational practices. In the Vedic period, the gurukula system prevailed in which the student has to thoroughly undergo a pattern life with the guru shishya hierarchy. Whatever the guru declares are the values of life. But in the modern context, which is supposed to be the democratic sphere, a sense of equality and freedom has to prevail the learning situation. Also the values identified cannot be preached on the basis of the religious faiths. So the teacher has to find effective working module to internalize the values in the minds of the youth. The teachers’ understanding about the values prescribed and his/her commitment in imparting them also play a crucial role here. How to sensitize the teacher before carrying the values to the students is also a challenge to the educationists. The value education class room, if it is dealt with full seriousness and sincerity would be very interesting and challenging sphere for students and teachers. At times they need to sail at the same level with the students. The hierarchy may get disappeared. Value education demands a total responsibility from the teachers. They become more accountable. On the other side, a teacher who is committed to a set of values would always like to preach and impose them on the young minds. That extreme should also to be avoided with a balance of mind. Value education cannot be done by just delivering lectures and screening films. It requires a strong interaction between the students and the society. A lot could be experimented at this sphere. For which the supreme value ‘integrity’ is expected from the educator.

It is observed that many modules of teaching values have been designed and tested. Some are seemed to be very effective. In Tamilnadu, especially in aided colleges, with all good intention the government has introduced the value education as a compulsory scheme at the undergraduate level. But each university has its own syllabus for the same. The scrutiny of those syllabi also reveals a lot of variations in conceiving the value education. In some universities, some religion based institutions are given the responsibility of designing and even carrying out the course. Similarly the teachers who have not been exposed to any such type of training in value education are given the responsibility of teaching values. The introduction of value education for all under graduate courses is done at the cost of a core paper of that course. The teachers who have been handling their hardcore subject papers had to meet the shortage of workload due to this programme and to solve this problem, they have been entrusted with the job of teaching value education paper. This is done with the aim of avoiding the workload problem of existing teachers. The most valuable and sensitive part of education has been made like a mechanical dogmatic part. At this juncture, the fate of value education at the college level could be imagined. How to solve this issue is again a challenge to the educationists of Tamilnadu. The same fate could be observed in many other states of India. Hence, two important problems surfaces here, one at the syllabus level and the other at the teaching level. As it is discussed earlier the syllabus could be designed by way of paying attention to all aspects but imparting the same requires not only innovative teaching methods, but also innovative training method of the educators. It is as good as training the driver to drive the car; the teacher needs to be trained in imparting the values. The technical education employs teachers with sound knowledge in the subject, similarly it is essential to have teachers with sound mind and creative teaching skill to teach value education. Value education is definitely not to be dealt with compartmentalization but it should be taken as a part of the whole educational system. As Nietzsche puts it, the society requires masters to create and impart values, not the slaves who accept all the values imposed on them without any critical understanding.

If education fails to impart necessary values to its citizens, it will definitely have a telling effect on the society. All efforts to bring just and peace in the world will become futile if proper value education is not imparted.

Notes:

1. Kireet Joshi, Philosophy of Value Oriented Education Theory and Practice, ICPR

Publications, New Delhi,p.217.

2. Ibid., p.218.

Murali_phil@hotamil.com

When most people hear the phrase “organizational politics,” they react very negatively. They see politics in the workplace as forming clicks and another way to keep those who go against the status quo labeled as an outsider. People also think that it’s a toxic dynamic that allows manipulative behaviors for people to get what they want by stepping on their co-workers’ backs. But not every instance of workplace politicking is a selfish maneuver to win.

The text “Building Great Teams: Charting the Path of Organizational Politics” (Book Surge, 2007) takes you inside one of the greatest team building organizations in the world, the United States Marine Corps, to examine and discover the strategies that business leaders must be willing to learn, use and employ for building ordinary groups into extraordinary teams; leading the right team of commandos who understand what it takes to win on the business battlefield and defeat workplace politics using warfare as the key to experience a significant win. The strategies within the text defines workplace and office politics as “the path to smart growth…using the power to accelerate the careers of high potential future leaders and teams power in the workplace.” It implies that office politics are not always negative, but offer opportunities for greatness. And while workplace politics aren’t necessarily avoidable, people can learn to understand their purpose, find their voice and understand how-to strengthen and build the teams dynamics and interpersonal communications skills – all while managing responsibilities with tact, poise, and polish.

The game of politics, when understood how-to use it as a strategic weapon, helps to successfully chart the path of personal and professional growth as the essential task to achieve personal mastery from the results of peak performance. Organizational politics also offers the hidden treasures that allow people to stand-out from the crowd. They learn to demonstrate their ability to navigate the maze of successful team building – a task that is viewed as positive organizational behavior from the individual that is perceived as an extraordinary leader. This is the type of person that others seek to follow and emulate for the greatness they wish to develop for themselves.

Workplace Politics vs. The Battlefield Engagement

Just as in any military engagement, in order to win one must know the rules better than his/her competitor to outsmart them on the battlefield. It also is beneficial to be a part of the right team for controlling the elements of the battlefront. However, some might claim the workplace and the military are very different in many ways. Thinking from this approach causes significant missteps in organizational politics. There are significant issues that are similar in the workplace and on a military battlefield. For starters, the one constant is “people.” Any time that people are involved in a scenario, decision-making must play a role in the ability to win. Using the strategies from the United States Marine Corps, people are responsible for making critical decisions from the highest ranking officer down to the lowest ranking enlisted – and the decision could mean life or death.

Well, the same goes for the workplace. People are responsible for making critical decisions that could mean that the organization acquires strategic assets (executive suite decisions) or that a customer is treated in a way that causes them to continue doing business with the organization. Both can be seen as life or death for the organization. As seen with Wachovia bank, a decision from the top level leadership was made to acquire Westgate Financial to boost their mortgage business. When the U.S. mortgage markets and industry imploded during the financial crisis, the organization was effected with incredible implications – it became the beginning of the end for one of the country’s largest banks and people lost careers and more. Similar to the likes of a military battlefield engagement and a series of wrong decisions made by leadership, loss of life was experienced.

But what most people fail to realize is that the workplace is too a battlefield. Business is warfare and those who understand how to navigate the politics always win. Consider the game of chess. Chess can be low-key and quiet, a friendly game between friends. Or it can be explosive and highly competitive, set amid a crowd of observers, where the ultimate winner reaps world-wide accolades. Consider the skill behind the game of chess. It requires well-planned strategy and a great deal of mental acuity and patience, not to mention years of practice to reach an elite status.

These are the same skills required by a great leader, one who has the ability to guide an organization and one who understands the world of workplace politics. On the other hand, while playing a game such as chess, there can only be a single winner where there often can be a more neutral outcome in the world of workplace politics. With the proper skills of negotiation and influence, savvy leadership might be able to create a win-win situation.

The Truth about Politics in the Workplace

Politics will always be part of an organization because people are people. The dynamic relationships of individuals who run a business enterprise play an important part in how the business operates: How the mission map, posture statements, vision, values and organizational culture is forged. And while the average Jane or Joe might feel like they are being run over by co-workers who manipulate the system, bully, gossip, backstab and brown nose to get what they want, there is more to workplace politics than those negative daily encounters. The quintessential aspect of organizational politics is the team. Building great teams’ hits at one of the most discussed topics in business media and the workplace: Organizational Behavior, transformational leadership, organizational renewal and inter-office politics. The day of the individual worker is over, as today’s business arena demands that workers possess the ability to effectively work as team units that consistently produce extraordinary outcomes from their performance. It is a scenario all top leaders and managers knows well: The organization, their people, and their systems all require efficient and effective processes to remain constant in its approach to move quickly toward new and innovative ways of reaching mission-critical objectives.

Good leaders are a thing of the past, as global economies now require more than good – they seek greatness and ordinary just does not fit the bill any longer. They now require the ordinary to be “extraordinary.” The new battlefield in the workplace requires the extraordinary leaders’ understanding of workplace politics and the accompanying landscape to be significant. They can no longer work in the old silos of the past that was developed by the silly political conflicts. No, these extraordinary leaders can no longer exhibit the behaviors that ultimately invite disaster. This is not to say that leaders of the past demonstrated the behaviors that put-up with negative politics that caused disastrous outcomes nor does it imply every good leader has found his/her way to the top of the heap by climbing over the bodies of crushed co-workers. It simply means that leadership understands workplace politics well enough to use them as “strategic weapons” to produce positive returns without the mud slinging and backsliding of unethical and immoral actions.

Understanding how-to chart the path of organizational politics means being able to maneuver using political warfare to enhance the organization’s ability to rise to the top of its industry, without leaving one of its warriors lying wounded on the battlefield. It means having a well crafted Battleplan, understanding the players, building positive alliances and coalition of forces, using the art of war as a significant warfighting strategy that all stakeholders understand and buy-in to for winning, and finally, developing a compelling case study for the associates of the organization to understand the comprehensive approach for integrating strategic human capital and team development initiatives into the fold.

Convert Uniqueness into Ultimate Power

The best leaders are the people that understand the nature of warfare in dealing with and overcoming workplace politics. These are the men and women who have a tone on the pulse of the workplace – internal and external – and know what it takes to remain on task “ethically” to lead others into greatness. Here are five important things to know about politically savvy leaders:

° They understand the critical importance of the team associates to be “LeaderShaped” into

GREATNESS. They understand the “what” and “how” in developing a GREAT team.

° They make decisive decisions for the benefit of the Future Picture

° They understand the “culture” in the system that the team must influence.

° They know what it take to strategically “execute” and win as a team.

° They know how-to use the “Six Political Signs of Business Leadership” to achieve

professional mastery to the people and organization:

1. a clear “Vision” of issues.

2. Understand the “Value” drivers within the team.

3. “Behavioral” influence of leadership to the Future Picture.

4. “Strategy” Modeling (Enterprise Decision Making).

5. Strategic “Execution” (Governance).

6. “Duplication of Protocol” (learnable-teachable methods for future engagements).

Engaging the battlefield that is influenced by workplace politics, for many, may mean asserting their power, pushing and shoving like the elementary school bully until they get what they want. But that’s really just the toxic behavior and conduct that eliminates the possibilities for leadership and the organization they influence to win. One of the best ways to lose power is to overtly use it. Instead, the best leaders know that power comes from influence – and influence is subjective to behavior, character and the value system that drives the people responsible for charting the pathway.

In the text, the author also outlines how, in most cases, team leaders never hit their goals – not because they lack talent within the associate ranks, but because they are naïve to the complexities of team dynamics. The author outlines the strategic-execution methods that smart leaders understand and use to determine what type of team model best suits their specific environment, what key skills to look for (and which to avoid), and how to coax top performances from everyone starting from day one.

Author Robert Dilenschneider explains in his book, “Power and Influence: The Rules Have Changed”: True power and influence means accepting responsibility, taking the heat and keeping your word. So even if someone supports the supposition that leadership is just another way of playing political games, it doesn’t necessarily mean this is a bad thing. When properly played, workplace politics can lead to great achievements and outcomes. Pitts believes that extraordinary teams that are great engage politics well. They are LeaderShaped and driven by extraordinary people who make a distinctive impact – they deliver significant and superior performance over a long period of time. There are some striking characteristics of great teams who achieve sustained success within their mission across its life cycle. They experience an increased level of professional mastery in developing and executing as great teams do. These teams have gone through a process; a process that is forged in a furnace of professional development, transformational thinking, and strategic-execution.

Workplace politics, good or evil, are a very real part of the work environment. Whether people subscribe to the belief that leadership is just another way of engaging the political battlefield or not, it is important to keep in mind that as long as there are people working together as great teams do, there will be politics, but the outcomes will be far different from the results of the past. Great teams are the way to successfully engage the battlefield – greatness from the team is how to engage politics well and win it using fair tactics.

For additional information on using the strategies, please contact Solutions@thebisongroup.com.

For most parents, summertime is an opportunity to allow their children to enjoy their favorite summer camps and childcare services. This can, however, be a hefty cost for the parents and guardians. However, thanks to the childcare tax deduction benefits, parents can deduct the cost of childcare for summer camp from their Adjusted Gross Incomes and therefore, not pay taxes for their childcare expenses. For the childcare expense to qualify for a deduction, some requirements must be met. Some of these qualifications are:

• Payment Has to be Made - For the childcare cost to qualify for a deduction, actual payment has to be made to a summer camp or childcare organization. You cannot make your own camp for your children and deduct the expenses as childcare. The childcare must also not be run by your spouse or by your children, unless your child is over 19 years old and not your dependent.
• Payment Has to be for Qualifying Dependents – To qualify for the deduction, the children of the taxpayer claiming it need to be dependents of the taxpayer. Therefore, you cannot claim deductions for your neighbor’s or friend’s children.
• Overnight Camps Do Not Qualify – Overnight camps do not qualify for the deduction under childcare tax deductions.
• Claim Costs of Childcare Only – You can only claim the costs of the actual childcare and not other expenses. Expenses such as food, clothing expenses, and self-incurred transport expenses to the camp cannot be claimed. However, if the childcare organizers transport the children from an agreed destination, they may include this in their bill to you, which would be deductible. Similarly, if the camp organizers do not separate the costs of food and other expenses with those of childcare and only provide a lump sum bill, then one may deduct the whole amount.
• Include the Social Security Number of Your Children – To qualify for the deduction, you must include the Social Security numbers of the children or dependents that you are claiming for. Failing to include a Social Security number may lead to having the deduction being denied.
• Must File IRS Form 2441 – To qualify for the childcare deduction, the taxpayer must file IRS Form 2441 and attach it to the Form 1040, 1040A, or 1040NR. You cannot claim the deduction if you have filed form 1040EZ or 1040NR-EZ.
• Deduction Allowed After Actual Childcare – You can only claim the deduction if your child or dependents actually get to go to camp. If the camp is canceled for whatsoever reason and you have incurred fees such as booking deposits, you cannot deduct such costs, even if you did not get a refund. Furthermore, if you prepay for the summer camp, you cannot claim the deduction until your children have actually attended the camp.

Rob L Daniel and partners of Limon Whitaker & Morgan, for years have helped businesses and individuals Nationwide, with their delinquent IRS & State tax problems. The firm is based in Los Angeles, California USA. http://www.limonwhitaker.com / Tel:888.321.6188

You have permission to republish and use this article in your newsletter, website, or blog as long as you leave the article fully intact, and include this resource box at the end of the article.

Aggression is one of the main reasons that dogs are euthanised or rehomed; at least 30% of all dogs in rescue centres are there because of the incidence of aggressive behaviour in one form or another. It is actually unusual to have a dog that is aggressing to have just one type of aggression; most dogs have more than one of the following types of behaviour.

It would be prudent, before embarking on a program of aggressive behaviour modification, to rule out any medical reasons for that behaviour, especially if there is a sudden change in the dog’s temperament. Their are some fifty-odd different medical reasons why a dog may be showing aggressive tendencies, these range from Pain to Thyroid Dysfunction, Epilepsy to Hypoglycaemia and Diabetes.

The following is a list of the more common aggressions and why they may be occurring. This is only a part of the total types. Because of the constraints of space it can only be a fleeting reference.

1. Fear / Nervous Aggression (Interdog)

Quite often, this behaviour has its roots directly to the pup’s mother. Breeders that breed from fearful and timid bitches will often make excuses as to why you cannot see the dam. If you do view a litter of puppies and the mother is fearful, then do not even think of buying the puppy. It will be almost a certainty that the pups will inherit some of the mother’s traits, through both genetics and socialisation, genetically the pups may inherit her timidity and through the time they are with her will observe her fear and follow suit.

Scientific research has shown that even the pups that are born to a solid and stable mother that are then put with a bitch that is fearful, they will pick up some of the unstable habits from the fearful dog. Other reasons for this fear type of problem is when the puppy or adult dog is attacked by another dog, especially whilst on the lead, with no means of escape and restricted from showing submissive body language to the attacker.

Lack of early socialisation can also have an affect on this type of behaviour, If the young pup, especially between the age of seven and sixteen weeks, is not carefully socialised with both adult and pups alike, then they do not learn to “meet and greet”. The complex body language dogs learn at this age is crucial to their later behaviour when approaching unknown dogs. If they are unable to either perform or understand the greeting rituals, then they are immediately viewed with suspicion by the approaching dog, and conflict may arise

How can you tell if it is fear?

With nervous and fear aggressive dogs, you will find that they will react aggressively to any dog, regardless of whether it is male or female. The behaviour is often worse if the dog is on the lead or is cornered, especially if close to the owner, who backs up the behaviour, (though unwittingly) by becoming nervous and agitated as the other dog approaches.

This manifests itself in a tightening up on the lead and shoulders. Nervous owners also kick out a cloud of adrenaline that the dog instantly detects, this causes it to look for what is causing the concern. It sees the dog approaching and reacts accordingly. This type of dog is also normally a barker, it will lunge and bark at the approaching dog but generally will not snap unless all its options have run out. ie flight or freeze and after all its threat posturing the other dog has still got too close.

This problem can often be diagnosed if someone who is confident around dogs (that the dog does not know well) takes it out on the lead. It will not get the same fearful vibes from the owner, therefore the reaction to another dogs approaching will be less intense. It is a good way of finding out if your dog suffers fear aggression, as the behaviour will either not be exhibited or will be less pronounced. The owner can then use a desensitisation program for both the dog and themselves.

2. Fear / Nervous Aggression (Inter-human)

Once again, this can be caused through lack of early socialisation, bad breeding and sometimes lack of handling at an early age, starting as young as two weeks old. Pups that are not handled gently and often by the breeder do not get a strong olfactory and tactile bond with humans. This is often the case with puppy farmed dogs and dogs born to large breeders. This handling at such an early age causes a mild stress response in the tiny pup, which benefits its ability to cope with many situations including people and dogs in later life

Nervous and fear aggressing is always defensive in nature, sometimes it is related to the sex of the person. If the breeder was female, and very few males visited or handled the puppies, then the timidity and fear may be worse with men. This particular problem like interdog hostility, will manifest itself mainly with individuals rather than crowds.

You will find that the dog will bark a lot but will be under a table or behind a settee. The tail will be down and although it may seem overtly aggressive, the dogs balance and weight will be on the back foot not over the front feet. This demonstrates that the dog wants you to go away and is not initially trying to bite or attack you. A gradual and careful introduction to the stimulus that is causing the fear with positive reinforcement for calm behaviour is the way to overcome this type of problem though the dog will rarely make a total and full recovery and will never be life and soul of the park and greeting parties.

3. Frustration Aggression

Research has shown that dogs who are not allowed to interact “normally” with people and dogs who were prone to displays of bad temper and behaviour that was overtly aggressive are dogs that are generally restrained or restricted from normal interactions (interactions with people, other dogs, and the outside world). The dog develops an intense desire to gain access to all of those things he desires.

This desire can escalate into escape and roaming behaviour, agitation, biting and unprovoked attacks. It is often observed in dogs that are left tied up in flats, left in gardens, or near a window where they can see the things they want to interact with, but cannot get to them therefore display unprovoked aggression. To some extent, the aggression shown to the postman is based on frustration. I have seen dogs attack their owner or a second dog in the home because it cannot get to the deliveryman.

As with most aggressive behaviours early socialisations and an understanding of how dogs learn and communicate are essential.

4. Sexual aggression.

This type of aggression is usually limited to male dogs. They will mount both people and other dogs. Mounting activity directed towards humans may reflect a lack of opportunity for the dog to play with other dogs, or an over-attachment to people in early life, mounting on other dogs especially if they initially try to put their heads over the other dog’s necks can be related to rank and control complex behaviour. Castration and behaviour modification can help with this problem. Allowing the dog to mate may often be recommended by the amateur dog expert, this normally makes the problem far worse.

5 Territorial Aggression

This may be towards other dogs, people or both. By definition, territorial aggression should be directed toward members of the same species ie other dogs. Domestic dogs, however, seem to regard humans in this regard as conspecific, and consequently may direct territorial aggression toward us When dogs display aggression to strangers only on the home property garden, house, or yard, yet do not respond aggressively to strangers on neutral territory, then territorial aggression is the likely diagnosis. There are two primary motivations for territorial behaviour, control complex behaviour ie dominance or fear/anxiety. It may be worse in a small space such as a car than in an open area. Some dogs like this can be fine in the home, but not so good in the garden.

The only answer to this problem is to work on the dominant/territorial problem in a way in which a dog understands its position through a behaviour modification programme using position reinforcement techniques. Remember not to praise for the cessation of bad behaviour rather praise for that bad behaviour not happening in the first place. In other words, say the dog jumps up on someone and you say “OFF” if the dogs get off then do not praise as you will be praising for the inappropriate behaviour, which was the jumping.

6. Control Complex / Dominant Aggression

The word dominant is a dirty word in dog behavioural circles at present however if we understand the word means position and is much more complex that just aggression, then to ignore this area of conflict would be remiss. The initial approach to other dogs is often cautionary and contains many status signals, like tail carriage held high and quickly moving from side to side, standing on tiptoe etc. If the other dog submits, then all is usually fine, if not the fighting can be extremely noisy and in some cases quite severe. In both the last two examples, dominant and territorial aggression, I usually find the dog will pull quite badly on the lead. These dogs can also display aggressive tendency towards members of the family this could lead to an attack if not controlled in their early stages. By working on a programme that will give the dog a purpose and a position in life, almost a job and teaching the dog to walk on a loose leash can sometimes overcome the problem. The type of program I would use is the NILIF program, which stands for “Nothing in Life is Free”, See my website under dominance

7. Chase or Predatory aggression

This can be directed at many things including dogs, cats, or anything that stimulates a chase response. Squirrels are a favourite, as their quick jerky movements seem to stimulate even the most placid of dogs. I see a lot of predatory chase aggression in for instance Border Collies, in particular stimulants like bikes, skateboards joggers and cars.

One of the key factors that distinguish predatory aggression from other forms of aggression is that movement often is the trigger . In the wild, this movement is in the form of running and escape attempts of a small animals. Predatory behaviour can be seen in dogs of any sex and age.

Dogs that show intense interest and become aroused or anxious by the movement or noise of children or other pets should be closely monitored at all times. Prognosis is not good for this type of aggression. Reward based obedience training can help, however this is only any use if the owner/trainer is able to constantly monitor the dog at all times.

It is easier to control the chase stimulus when it is directed at cars, joggers, or bikes. Two types of common treatment’s include counter-conditioning used to change the dogs’ perception of the falsely identified prey. Many also believe punishment works ie noise aversion when the behaviour is first stimulated. Throwing water from a car window or sounding a rape alarm or air horn at the exact time the dog takes off, throwing down a plastic bottle of stones from a passing bike or car can sometimes alter this behaviour.

However. To be effective, punishment must be seen as aversive and the timing of the punishment must be exact so that the dog associates the punishment with the behaviour. Electric shock collars have also been suggested but are not part of treatment programs I would ever recommend.

As mentioned aggression often has its origins in bad breeding, lack of socialisation, high prey drive, and poor basic training can also exacerbate the situation. However, as stated before it can be related to medical conditions and before embarking on a course of behavioural therapy have your dog checked over to see if there are any underlying medical conditions.

Learned aggression can normally be cured however, hereditary aggression cannot, it can only be controlled and hopefully contained. Castration sometimes helps, and should be considered in an overall aggression reduction program. With all aggression cases, you should consider a behaviourist or a dog trainer experienced in these problems, before the problems becomes life threatening either to the dog or the person they are aggressing against.

Stan Rawlinson (Doglistener)
Dog Behaviourist and Obedience Trainer, who has owned and worked dogs for over 25 years, starting with gundogs then moving to the behavioural and obedience side of training companion dogs. He now has a successful practice covering Greater London, Surrey, and Middlesex.

Stan is recommended by numerous Vets, Rescue Centres, and Charities. He writes articles and comments on behavioural issues and techniques for dog magazines including Our Dogs, Dogs Monthly, K9 Magazine, Shooting Times and Pet Owner Magazine. Stan is also the behavioural consultant for Disney

© Stan Rawlinson
Telephone: 0208 979 2019
Mobile Number: 07976 153161
E-mail: enquiries@doglistener.co.uk

On a recent episode of “America’s Funniest Home Videos,” (AFV) one of the top three submissions for the $10,000 prize was a video of the aftermath of destruction a family’s pet dog had done to their home. This dog had destroyed an end table, ripped the frame off a doorway, demolished a patio door screen and frame, shredded carpeting, broken glassware, and had literally “eaten” a three foot by four foot hole in the wall – destroying sheetrock, insulation, and framing in the process. He was a one dog demolition crew! I was horrified and appalled as I watched the video and listened to the mixture of giggles and gasps from the viewing audience. It was as if the poor, unsuspecting family shrugged their shoulders and said “Bad Dog, Bad Dog, Whatcha Gonna Do?”

The more appropriate question, however, is “My dog, my dog, WHY do you do what you do?” The answer to that question is not a simple one. Entire books have been written concerning “bad dog behavior.” And the truth is that every dog is different, and therefore, there is no “pat answer” for every situation. However, a basic understanding of “Who dogs are, and How they behave” will lead us to some appropriate suggestions on how to handle difficult and domineering dogs. If you suffer from “Bad Dog Syndrome,” this article will help you understand who your dog is (Alpha Dog Mentality), and teach you how to “reprogram” and your misbehaving dog. Soon you’ll be saying “Good Dog, Good Dog, Oh how I love you!” You can find the follow-up article “Bad Dog, Bad Dog” Part 2, in the Feature Articles section at K-9 Outfitters, A Division of Damascus Road Enterprises.

But before we proceed, if you suffer from “bad dog syndrome” with your family pet, make sure there isn’t an underlying medical condition. Take your dog to the vet, explain your problem, and ensure he/she is healthy, and doesn’t suffer from dental, intestinal, digestion, parasitic, or other problems. Once you find that your dog is healthy, the following information should prove helpful.

Dogs are, by nature, pack animals. Pack animal behavior is instinctive from before dogs were domesticated and lived in the wild. Every pack has a hierarchy, and every animal in the pack has duties, responsibilities, and expectations. Since your dog doesn’t live in the wild, he/she assumes you, your family, and other household pets make up the “pack.” Many times, “bad dog behavior” is a result of confusion over “Alpha Dog Status” or “Alpha Dog Mentality.” You must establish that you are the “Alpha” dog in the pack. You must also establish that other family members, to include the children, all rank higher in the pack than your dog does. There are many ways to effectively put your dog in his proper pack ranking. Here are a few suggestions, or rules, for handling domineering dogs, and establishing pack rankings:

1. When you enter the house, make sure your dog enters last, even if you must put her on a leash. This shows her where she ranks in the family “pack.”

2. Alpha dogs want the run of the entire house. Make sure certain areas of the home are out of bounds for the dog. That may include certain bedrooms, the laundry room, bathrooms, or the den. This helps the dog know you are master of the house, not him.

3. Alpha dogs occupy high traffic areas, like hallways and entryways. Don’t step over or go around the dog, nudge the dog and tell her to move out of your way, and make sure she does so. This lets her know who owns the space and who is in charge.

4. Don’t allow your dog to DEMAND your attention. Dogs usually do this by climbing on your lap, or by nudging your hand or arm. Make the dog sit, lie down, etc., and then give lavish praise and attention. Remember, you control when you give your dog attention, affection, and praise.

5. Exercise control over your dog’s possessions. Take away all her toys, then give her a command, and when she obeys, give her the toy as a treat. After she plays with it for awhile, take it away again.

6. When you come home, make your dog greet you first. Ignore him until he does. He must be submissive to you, not the other way around.

7. Establish dog eating times. In the pack, the Alpha dog always eats first, and then the other dogs eat. Make sure the family eats first, followed by the dog. If you must feed the dog first, pretend to eat something first, then feed your dog. Leave the dog’s food out for 10-15 minutes, then take it up, whether the dog is finished or not. She will learn quickly to eat when fed.

8. Always stroke (pet) your dog around the head, neck, and shoulders. These are vulnerable areas for the dog, and shows that you are superior. Be careful not to stroke your dog around the chest, because this puts him in the dominating position and undermines your authority as alpha dog.

9. Don’t allow your dog to sleep in your bed! I know that’s a tough one for some folks, but believe me, it’s best for all concerned. The best thing to do is provide the dog with her own cage, crate, or bed. Put it in your bedroom if that helps you, but do it. Dogs “Kennel” by nature. They like a safe, snug place they can call their own.

Your dog is your pet. Ultimately, all he/she really wants is your love and affection (i.e. time together). Hopefully, these ideas and suggestions, along with a better understanding of who your dog is and the role he plays in the family relationship, will soon move you from saying “Bad Dog, Bad Dog, Whatcha Gonna Do?” to saying, “Good Dog, Good Dog, Oh How I Love You!”

By the way, the “Destructive Dog” video did not win a prize on AFV, although I’m sure the family could have used the money for repairs. Following our guidelines would prove a lot less expensive and would make for a much more harmonious family and pet relationship.

Danny Presswood, 2006 All Rights Reserved.

Danny Presswood is a retired US Army Combat (Airborne) Chaplain. He and his wife Cheri live in the wooded Ozarks hills of SW MO. Presently working on his Doctorate, Danny writes the Feature Articles for K-9 Outfitters, A Division of Damascus Road Enterprises, [http://www.Damascus-Road-Enterprises.com] K-9 Outfitters offers a plethora of discount, luxury, unique, and handmade in the USA dog supplies.

As their children grow up, every set of parents has a different idea as to what should be the main focus of their upbringing and how they should spend their free time, especially when it comes to extra-curricular activities.  Some parents place a huge emphasis on academics and want their children doing extra reading or working with a tutor.  Other parents are heavily into sports and want their children to focus on sports.  Some parents simply want their children to be children and don’t push them in any particular direction at all.

In most cases, schools give children at least some opportunity to participate in a team sport.  Along with the team sports that are taught during physical education classes, there are usually a few varsity sports teams that will represent the school while competing against other schools in the area.  In addition to this, most communities have a few organized sports leagues that children can be active in.

In my opinion, participation in team sports is vital to healthy social, physical and emotional development.  Participating in a sports team exposes children to a range of challenges in a team environment where they are forced to work with others, rely on others at times and also to encourage or root for others on their team.  All of this leads to the development of a cooperative mindset.  Now although all of this sounds ideal, I am aware that it does not always work out this way.  Some times a child might be a ‘ball hog’ and refuse to pass the ball, or want to score all of the goals themselves.  But with time, even this child learns at some point that they must work with others if they want to see true success.

Some kids just love sports and have a natural tendency towards them.  There is very little that a parent could do to stop a child like this from participating in sports.  Other children are quite nonchalant about sports, and some children even hate sports.  A variety of factors can influence the way that children feel about sports.  Sometimes they are shy or insecure about the abilities yet with a little encouragement they will get out there and do fine.  At times, a child may have a physical attribute that they are conscious or overly conscious about that stops them from doing a sporting activity they would love.  I encourage parents to find at least one team sport that their children can become involved in.  Not all team sports have to be high impact activities or ‘popular’ sports.  A swim team is great for a child that is not boisterous or overly physical.  Some schools have sailing as an extra curricular activity which again falls outside of the typical team sport.

I believe that team sports teach children not only how to compete, but how to compete fairly within structured boundaries.  This is an important life lesson and the skills and the disciplines that they learn in sports will definitely last them a lifetime.  Team sports will teach children how to communicate, since most team sports require children not only to talk to each other while the activity is taking place but also how to plan strategies for an upcoming event and how to debrief or review things that have happened in a game.  Perhaps most importantly, team sports teach children how to succeed and how to fail since inevitably throughout each season of their sport their team will do both.  With every win and loss, children learn coping skills.  These again are important skills to develop in a child and they will last them throughout life. 

Susan Roberts writes freelance for a number of different companies including KS Child Locate on locate child mobile [http://www.kschildlocate.co.uk/how-we-can-help/locate-child-mobile/]. She has many years experience working with teens and families and also publishes on HubPages on subjects such as “My Childhood and my Children’s Childhood“.

I’ve been blogging now for about 2 years, and I’m amazed at the amount of traffic that I get from my blog and the number of people who tell me that they first heard about me from my blog instead of my website. The word blog is derived from the term “web log”, or an online diary or journal. If the HBO series “Sex and the City” were being filmed today, Carrie Bradshaw would be a blogger as well as a columnist, I think. Why? As she experiences her revelations about life, love, and relationships, she could post them to her blog for the world to see and comment upon.

Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. In fact, many service business owners are using a blog platform as their primary website, with some of them creating static pages as you would find on a traditional website, while others are using the platform as a blog and are posting updates regularly.

There are several advantages to using blogs instead of ezines or traditional websites:

1. Search engines love blogs. The strategy that seems to be attractive to search engines today is regularly updated content. I can log-in to my blog at the beginning of a day and submit a post. Within 24 hours I’ll get a notification from my Google alerts account that Google has indexed that post.

2. Content can be distributed quickly. If you instruct your visitors to subscribe to your blog via updating services like Bloglines or Feedblitz, they’ll be notified within hours of any new posts on your blog.

3. Little web programming knowledge is required. Once your blog is set up, it’s simply a matter of logging into your account, typing the info for you post, adding graphics or photos as needed, and publishing your post to your blog.

4. Reader feedback. Your readers can give you comments and feedback about your posts almost immediately after you log an entry. Blogs are a great way to engage your audience.

Are ezines and traditional websites dead? No, because people consume information differently. Some are auditory learners and prefer to hear the info (great audience for podcasting, an audio form of blogging), some prefer to receive updates as they are published (blog readers), while others like a stable, stationary medium to which they can refer when they’re ready (readers who archive ezines or bookmark web pages).

How do you begin to blog? Here are 10 simple steps you can follow:

1. Blogging platform. The easiest way to get started is to use the free service found at Blogger.com or Wordpress.com. The ability to customize your blog is limited with the free services, so I urge my clients to subscribe to Typepad.com, which will host your blog for you on their servers, or purchase a hosting account where WordPress can be installed. The downloadable version of WordPress is located at Wordpress.org and is free of charge if you need to install Wordpress yourself on your hosting account. I use Typepad for my blog, so many of my examples will relate exclusively to blogs hosted on that platform.

2. Name. What do you want to call your blog? Blog names tend to be attention-getting and off-beat. However, for service businesses, I encourage my clients to use keywords important to their business when naming their blog. You will also want to acquire the .com version of your blog’s name or your blog’s name with the word “blog” attach as your blog URL. After you have set up your blog, your blog provider can give you more info about how to map your domain to your blog. (Note: You don’t want to simply forward your blog to your domain name, as that impacts the URLs of your individual blog pages).

3. Look and Layout. How many columns do you want to display? Do you want links to static pages? What colors do you want to use? How about a signup box for a free giveaway? Should you use one of the templates provided or have something custom designed? Do you want your blog archives displayed? Do you want to be the only author or do you want to permit others to make posts, as well? There are many questions you’ll be asked in the startup phase about the look of your blog. A Typepad blog permits you to change your mind about your layout at a later date. The best way to determine the look of your blog is to look at the layout of other blogs and determine what appeals to you.

4. Widgets. There are a number of widgets, or add-on programs, that you can incorporate into your blog. Check your blog software’s site for more info about what features you’d like add to your blog. At a minimum you’ll want to give visitors a couple of ways in which they can receive blog updates through various updaters, or feeder services, as mentioned earlier.

5. Comments. The newest sp*am making its rounds online is comment sp*am. Don’t these guys have anything better to do? Set your comments to moderated, which means that you have to approve any comments to your blog before the post goes live. You’ll save yourself a great many headaches and time by choosing to moderate the comments.

Once you’ve gotten this far, you should have a basic blog established and are ready to begin to blog.

6. Blog content. The time has arrived — your blog is ready to accept posts. What do you write about? You can post content rich articles of interest to your target market, comment on a current event, answer questions from your visitors, present a before and after case study outlining how your business helped someone, etc. Keep your eyes and ears open for information relevant to your audience. I use my blog to bring forth info that doesn’t fit well into my newsletter format or something that arises between newsletter issues. I post my ezine content to my blog, as well.

7. Posting frequency. Blogs are just like gardens — they need watering regularly and require some care and attention. For maximum effectiveness, you need to post several times a week to your blog. I try and post 4 times per week in my blog — 2 posts are items I run across or comment upon as noteworthy in the moment, and the latter 2 are the contents of my ezine posted over 2 days. And, respond to reader’s comments when they arrive — blogs provide a great forum for ongoing discussions.

8. Blog traffic. In the same way that you publicize your website URL on everything that you do, you can similarly publicize your blog. Submitting your blogs to blog directories is another way to get traffic. A very comprehensive list of blog directories, RSS Top 55 has been compiled by Robin Good, http://www.masternewmedia.org/rss/top55/. Searching out blogs that appeal to your target market and making comments to those posts will also drive traffic to your blog. Another trick is to post your blog on social bookmarking sites like Reddit, Digg, StumbleUpon, and del.icio.us.

9. Measure the results. Some blog programs, like Typepad, have built-in statistics so you can view details of your blog traffic. Some of the feed/updater programs have built-in statistics as well, or you can install a metrics program as an add-on to your blog. Review your statistics regularly to determine how much traffic your blog generates.

10. Rinse and repeat. Don’t let the novelty of blogging wear off. Blogging is effective only if you continue your blogging efforts regularly over a long period of time. I know of several individuals who have gotten book deals from their blog and radio and TV interviews as well. Just think — your blog might be your ticket to fame!

Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides.

Copyright (c) 2007 Donna Gunter

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps self-employed service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at GetMoreClientsOnline.com

With more and more companies wanting to integrate their products into the lives of

celebrities, now seems like a good time to take a closer look at Celebrity Product

Placement, describe three common approaches, and outline what steps can be taken

to guarantee results.

The term “Celebrity Product Placement” is used to describe several related

techniques, but its definition applies to each: free products are distributed to

celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for

endorsement, it offers a distinct advantage. It can appear like a product choice

made on individual preference.

Most marketers are unaware of their options in this category (one form features

contracts with celebrities, guaranteeing performance and allowing marketers to

actively leverage celebrity patrons in the media) and therefore many overlook a very

powerful influencer-marketing technique.

In this article, I will describe each of the three main approaches and discuss their

relative merits by listing their pros and cons. I also hope to quash any

misconception that Celebrity Product Placement has to be a gamble, and show you

how best to secure a return on investment (R.O.I.).

But first, a little history…

Celebrity Product Placement (sometimes called “Celebrity Seeding”) has been with us

since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into

his first Hummer, an 18th century potter named Josiah Wedgwood began supplying

his wares to England’s Queen Charlotte. Being given the title “Potter to Her Majesty”

led to a huge amount of publicity for Wedgwood which he took advantage of using

the term “Queen’s Ware” wherever he could.

It wasn’t until the 20th century that marketers keyed-in on America’s “royalty”:

Hollywood. But more often than not they met with disappointing results. Some

companies responded only to occasional requests for products (“gifting”), while

others made half-hearted attempts to distribute them without first devising a means

to guarantee results (“seeding”). In the end, most companies seeded product “to the

wind” and failed to grow anything of value.

Those efforts that did succeed, however, were so successful that independent

specialists emerged to help companies achieve better results. But the services they

offer vary and so do the results.

What’s It All About?

Marketers have long known the power of celebrity to influence consumer-

purchasing decisions. The term “borrowed equity” has been used to describe how a

celebrity endorsement can bestow upon a product special attributes and cache it

might not otherwise have.

The same concept applies to Celebrity Product Placement. But unlike celebrity

endorsements, where a highly compensated personality appears in commercial

advertising, Celebrity Product Placement offers marketers a more subtle and highly

effective means of reaching the public – via the media they consume by choice.

Indeed, Celebrity Product Placement is as much about placing products with

celebrities as it is about getting stories about those relationships into the press.

Regardless of the approach, Celebrity Product Placement strategies have a common

aim: to tie celebrities (thought-leaders, influencers) with consumer products in the

public consciousness.

Three different techniques offer three different levels of control over that placement:

gifting-the-talent (this usually involves supplying products for gift bags at live

events); product seeding (products are distributed more widely in hopes of securing

a promotional benefit and kicking off a trend); and, barter relationships (individual

celebrities agree to participate in custom programs in exchange for valuable

products).

Let’s take a look at each one in greater detail.

GIFTING-THE-TALENT

“Everybody” knows that celebrities own all the coolest stuff, and well before

everybody else. Celebrities travel the world and every minute detail of their daily

lives pervades the media. As style-leaders, they are perhaps our most powerful

influencers. It’s no wonder then that companies are lining up to give them the latest

gifts and gadgets for free.

One method to do this is called “Gifting-The-Talent.” This generally involves

supplying free product for insertion into “goody bags” which are handed out as

‘thank you’ gifts to celebrity presenters and award nominees at the now-countless

awards shows and charity benefits that dot the entertainment landscape.

At last year’s Academy Awards, for example, one of two Best Actress gift-bags

featured Gucci sunglasses, a Sprint PCS phone, Christian Tse 18-carat gold Iris

earrings, and more. The Best Actor bag featured Gucci eyewear, a Maurice Lacroix

Swiss watch and assorted other goodies. According to news reports, the retail value

of one such group of bags at the Oscars exceeded $110,000 each!

But how effective is this practice? If the goal of Celebrity Product Placement is to get

press coverage, can we measure the value of gift-bag placements? What types of

products are suitable and which are not? And what level of control does this strategy

offer marketers both in terms of demographics and reach?

There is no denying the value of being associated with these glitzy events, and by

extension, the celebrities who populate them. On the plus side, they offer a rare

opportunity to get close to the biggest stars in the world. On the minus side, the

marketer has no control in matching up celebrities who hold sway over their

particular demographic. They have to play the cards they are dealt.

Gifting-the-talent at award shows virtually guarantees mentions in the celebrity

press at the time of the event; but without permission to associate the celebrity’s

name and likeness with the product, marketers don’t have the leeway to truly

leverage those relationships in their own press activities.

Gifting-the-talent in this way has other limitations: first-movers snap-up desirable

categories and, of course, not all products are deemed appropriate. You won’t find

an energy drink in these bags.

PRODUCT SEEDING

Product Seeding offers marketers more control over whom to place products with

but, conversely, less control over how (or if) those products get used. And, while

virtually any product – from bottled water to consumer electronics – can be seeded

with celebrities, marketers are playing the odds here. But the payoff can be huge if

the seeding is supported by a creative strategy.

Product Seeding is the oldest form of Celebrity Product Placement. Products are

distributed more widely. They can be aimed at celebrities who are most compelling

to your demographic. And they can be delivered directly to the celebrity without the

filters imposed by events. Of course, working with a specialist who can get your

product directly to celebrities becomes paramount here. Film and television product

placement agencies are NOT set up for this practice.

Taken by itself, Product Seeding is a gamble. If you send enough freebies to

Hollywood but you don’t have a creative strategy, a celebrity might be photographed

using your product or evangelizing it on a talk show. But if one looks at Product

Seeding as one tactic in a larger Celebrity Product Placement effort, it can pay big

dividends – particularly in identifying celebrities who have a true affinity for your

product.

Energy Brands, makers of the Glaceau Vitamin Water line, discovered this in 2004.

As a result of its long-time strategy to “home deliver” the vitamin-enhanced drink

to celebrities (including Sean “Puffy” Combs and Tom Cruise), the company gained a

fan in 50 Cent. Having mentioned his preference for the product in a series of

interviews, the Hip Hop star – who is well known for his fitness-centered lifestyle –

became an obvious choice for brand spokesperson.

Speaking to Ad Age magazine, Energy Brands’ VP of marketing, Rohan Oza, said

“We’ve seen that when 50 Cent incorporates [Vitamin Water] into his daily routine …

the brand gets on the airwaves and we create a lot of trial.” Making vitamin water a

visible part of the rapper’s healthy lifestyle worked so well the company launched a

new “Formula 50″ variety named for the artist.

Such “organic” relationships can grow from Product Seeding. Not only can marketers

benefit from press mentions, but the process can be used to uncover promotional

opportunities and, in some cases, identify the most ideal product endorsers.

Product Seeding remains a gamble but, if executed properly, one well worth taking.

Relatively speaking, it is a very low-cost marketing program. And the return on

investment – though difficult to forecast compared to barter relationships discussed

below – can be big. But what if your goal is limited to getting press mentions? Can a

publicist hedge his or her bets in this category?

One of the great things about Product Seeding is how creative you can get. For

Trident White chewing gum, the company commissioned a Harris poll asking the

public to vote on the best “celebrity smiles.” My company, which specializes in

celebrity product placement, delivered gift baskets of the product to the Top 6

winners, allowing Trident to plug the celebrities in their press materials.

On another occasion, Electrolux – maker of a new high-end, super-quiet vacuum

cleaner – wanted to align their product with celebrities. We identified 6 celebrity

moms who had recently given birth and – touting the fact that these vacuums would

not wake a sleeping baby – made gifts of the product to each. Here again, the

company was able to use celebrities to draw press coverage for its product. And

they were able to reference these celebrities because they were stating facts (a gift

was made to…).

But what if you want tighter integration with celebrities? Suppose you need to

forecast a return on investment in order to get approval for a Celebrity Product

Placement campaign? And what if you want celebrities to provide feedback about

your product and authorize use of their names and likenesses as part of your press

campaign?

BARTER RELATIONSHIPS

Barter is, perhaps, the only way to guarantee performance on the part of the

celebrity. Unlike other forms of gifting, this is a quid pro quo relationship whereby

the celebrity agrees in advance to participate in the marketer’s promotional activities

- in exchange for valuable product.

Celebrity Product Placement campaigns of this type work best for big-ticket items

such as consumer electronics and (the loan of) cars. But with creative approaches,

special product questionnaires and generous “Right of Publicity” agreements,

marketers can use the celebrity’s name, likeness and opinion as part of their public

relations campaigns.

Celebrity Product Placement – via barter agreements – is also among the most

affordable ways to use celebrities. For the price of a few products, and sometimes a

token honorarium, companies can integrate testimonials into their PR materials and

create customized celebrity content for their websites.

They can involve numerous stars in a press campaign for less than the cost of a

single paid celebrity spokesperson. It is one of the most under-exploited tactics

available to marketers today.

A Case Study: Sony Electronics

The Sony CD Mavica – at the time, the only digital camera offering a built-in CD-

Rom – had failed to penetrate the increasingly crowded market for digital imaging

products. This was troubling for Sony because the CD Mavica offered clear

advantages over its competitors; namely, freedom from wires. But that message had

failed to reach the public.

Sony wanted to involve celebrities with their products and for that involvement to

influence the public in a meaningful way. They wanted a high-profile event –

preferably benefiting charity – upon which to launch a yearlong press campaign in

time for the Christmas shopping season. The focus: to promote the simplicity of

CD-based photography.

The budget was limited. But, having learned that the latest Sony products could be

made available to gift the talent, The Hollywood-Madison Group proposed a

Celebrity Product Placement campaign. Each celebrity would be asked to take a

picture of what “Freedom” means to them, and those photos would be auctioned off

for charity.

Such an artistic challenge, coupled with the prospect of receiving free Sony product,

not only served to induce celebrities to participate, but offered us an extraordinary

opportunity: to frame these pictures and mount an exhibition which raised money

for charity. Indeed, the charity component attracted higher-caliber celebrities and

provided the “hook” to draw media attention.

We successfully placed the Sony CD Mavica digital camera with fifteen top stars

including Eric McCormack, Alyssa Milano and Dennis Hopper. The photographs were

then offered for sale on eBay as part of Wired magazine’s annual charity auction,

and put on display at a star-studded event in Los Angeles.

Fifteen top celebrities demonstrated the practical use of Sony’s product and

authorized the use of their names, likenesses and opinions about the product for

press and marketing purposes (for one year). Sony received free advertising for its

product in print and online for three months (worth an estimated $100,000), as well

as 3.6 million webpage impressions (auction as a whole) and national press

coverage including Entertainment Tonight.

You can read more about this project on our website>celebrity_projects>influencer

campaigns.

Conclusion

Celebrity Product Placement offers marketers an exciting way to influence

consumer-purchasing decisions. Properly executed, it can be a low-cost, high-

return proposition. As such, it should be part of every consumer-marketing

program.

Three different approaches offer three different results: gifting-the-talent (narrow

focus); product seeding (broad focus) and, barter relationships (one-on-one focus).

But, as we have seen, a tightly integrated celebrity product placement campaign,

combining elements of each, can improve results and deliver an impressive return

on investment.

Jonathan Holiff is president and CEO of The Hollywood-Madison Group – the leading recruiter of celebrities for endorsements, appearances and press campaigns. Visit the website at http://www.Hollywood-Madison.com

Team sports are a rite of passage for school age boys across the country. From football in the fall to baseball in springtime, competitive sports have defined generations of youth. Besides the acquisition of obvious skills in a particular sport, participation nets youths with benefits that go far beyond punting footballs or catching grounders.

Young boys develop physical stamina and health, confidence in their abilities, as well as perseverance. They also learn to understand the value of teamwork and leadership. Young athletes that play sports will be rewarded with a sense of accomplishment as they set goals and to work hard at reaching them.

In a society where obesity has risen to near epidemic levels, boys who participate in competitive sports attain a level of physical conditioning that excels their peers who merely attend public school physical education classes. Physical conditioning sets athletes apart by giving them a solid understanding of fitness, and the discipline necessary to keep their bodies in top form.

A boy in sports learns to persevere. Under the watchful eyes of dedicated coaches, a boy soon learns the value of sticking with the program, even when the going gets tough. Youth athletes become acquainted with their personal limits and, more importantly, how to surpass them. Lessons in perseverance at an early age build confidence and establish patterns of endurance that will serve him well throughout his life.

Early on in sports, young men see the accomplishments of those who have gone before them. With a sports role model, boys will learn to dream big. In achieving their dreams, boys learn additional lessons as well: perseverance, patience, and goal setting. Instead of day dreaming over fantasies, boys learn to systematically attain one level of success at a time. As each goal is met, the thrill of accomplishment will propel them forward to higher standards.

A young man in sports will soon begin to recognize his own talents and abilities, and the important seed of confidence is sown. Even when failure is the lesson of the day, boys can gain important skills. Losing can develop sportsmanship and in encourage boys to try harder, do better and reach the mark. When boys face tough opponents they gain confidence. Sports are a personal test a that help a boy grow into a man.

Inherent in competitive sports is the value of teamwork. As a competitor, youth discover how to work with their teammates. Learning to be a contributing member of a team is a valuable skill that will help boys throughout their life. When playing on a team, athletes gain a perspective of the bigger picture and learn to set aside petty differences for the good of everyone. Sportsmanship develops when boys shares in the glory of winning, and the disappointment of defeat.

It is difficult to measure the potential benefits for a young man who participates in a youth sports program. The lessons learned have an effect that extend far beyond childhood. Sports build positive character traits such as perseverance, confidence and goal setting abilities. These less tangible rewards grow alongside the physical benefits of health and fitness creating well-rounded young men with the skills and integrity to succeed.

Darla Blackmon writes for EverythingLongBeach.com, a community website that covers news, music, entertainment and health. Visit http://www.everythinglongbeach.com/lb/youth-sports/ to find out about a team for your young man. With LBYSO teams throughout the city, Long Beach soccer is often a popular choice.

In the cyberspace business world it is easy to

get lost. Therefore the term Internet

marketing has become the hottest of topics.

There are a thousand different Internet

marketing strategies, but what Internet

marketing strategies are the ones that truly

work? Look up Internet marketing on the

Internet and you will be bombarded with terms

like blog posting, article directory

submission and affiliate marketing. With so

much out there it’s easy to feel you’re in an

Internet marketing avalanche. You just want an

Internet marketing tool that’s going to be

effective. Why is that so hard to find?

Perhaps the solution to your Internet

marketing frustrations is something called

joint venture marketing. How can joint venture

marketing solve your Internet marketing

dilemmas? Allow me to draw you a picture.

Imagine two conventional stores, one a

clothing store the other a shoe store. Can you

tell where this Internet marketing metaphor is

going? A client for either store is running a

high probability of needing the other store’s

services as well. The same principle can be

applied to your Internet marketing needs. The

clothing store promotes the shoe store to

their clients; the shoe store does likewise,

both business benefit. If it will work in

conventional business then chances are it will

work for Internet marketing purposes as well.

What kinds of other online businesses would

compliment yours? That is the first question

to ask in determining how to use partnerships

to expand your Internet marketing. Ask

yourself why your clients buy from you.

Successful Internet marketing can only happen

when you understand your client. Then ask

yourself what associated needs your client may

have. Now your Internet marketing journey is

well on its way.

As soon as you find a successful online

business that can compliment the needs of your

client then your Internet marketing search is

nearing fruition. Now you can build a

relationship with that business that will see

Internet marketing success for both of you.

But be prepared to work on it. Successful

Internet marketing is more than just carrying

links to each other’s sites. It needs to be a

well thought out Internet marketing strategy

that will drive people to both businesses.

When that is working on both ends of the

Internet marketing partnership both businesses

will prosper. Both businesses will succeed

because the Internet marketing campaign

combines the strength of both businesses into

one Internet marketing whole. The result is a

beneficial Internet marketing campaign for

both parties.

An additional word of advice: Once you have

found a potential Internet marketing partner,

do your best to make the initial meeting a

personal one. Given the global nature of the

Internet, a face-to-face meeting may not be

possible, but there is always the phone. Your

Internet marketing search has taken a lot of

work so that now that you have made a choice

in an Internet marketing partner you need to

give that choice the best chance of responding

favorably to you. The more personal the

initial contact the better the chance that you

will solidify an Internet marketing partner.

About the Author:

An informed source of advice for all Internet Marketing and Home Business related issues. For information on the very latest & best online opportunity visit: [http://www.MakeItBigForLife.com]

Have you been using the same older television for a number of years? Perhaps you are somewhat satisfied with the performance of your current television set, but you can not help but notice all the new high tech televisions with impressive pictures on the market today. There are so many televisions available now which have superior picture quality, as well as being high definition ready, that it is a smart choice to buy a new television set at this time. Since prices are now lower than ever before, and with the digital age now upon us, a new television set is simply a smart investment.

Is This The Time To Buy A New Television?

At this time, prices on new televisions in the UK are at an all time low. Thanks to the increased competition of so many companies producing the newest generation of televisions, the consumer benefits with low prices. In addition to the excellent choice and low prices today, there is another important reason to consider buying your new television now: the dawn of high definition. The older analogue signals, which provide picture to the older generation of tv’s, are being phased out completely. By the year 2012, all television signals in the UK will be digital only, and unless your television is a newer one which can receive the digital signal, you will be unable to watch tv broadcasts at all unless you either replace your TV or buy a set top box.

What Differences Will I Find With My New TV?

The first, and most obvious, difference you will find is in the vastly improved picture quality. The difference between the display of older televisions and that of newer ones is simply amazing. With the newer LCD and Plasma tv’s, the picture is far more sharp, and more lifelike than anything that was possible with the older analogue televisions. You will also find that the new televisions have superior sound quality, and are even are able to connect to home theatres and gaming consoles, bringing sound quality to the level of a movie theatre experience.

Which To Choose: Plasma Or LCD?

Most televisions available today will be either plasma or LCD. Each has it’s benefits, and which you choose depends primarily upon the size you are seeking. LCD tv’s come in a far wider range of sizes: from about 14 inches up to 50 inches and more. With plasma televisions, sizes available are limited to the very large sizes, beginning at about 37 inches. Both of these televisions do process digital pictures, so you will be prepared to watch all your favourite programmes in high definition on either. There is another option for those who wish to receive both analogue and digital signals on their television, the IDTV. This tv can display both sorts of signals, however it does tend to cost quite a bit more than the other two types.

This is the best time to purchase a new television for anyone who has been thinking of it. With prices in the UK at so reasonably low, and the advantages that the new generation of televisions can offer, there is no reason to wait.

Do you want to know more?

For more information and low prices on LCD TVs and Plasma Televisions click TVs or Televisions

For most people, augmenting their compilation of recipes through the inclusion of gourmet culinary recipes for applying them at home is easier said than done. However, things have changed and this no longer holds good.

Today, you can collect every one of the recipes you require and apply them just the way you want since, in the present times, both the recipes as well as the ingredients can be easily found. These days a lot of chefs are creating wonderful dishes for their family with the help of the terrific gourmet culinary recipes that are easily obtainable. You too can attempt something similar.

Handy Hints for Excellent Gourmet Cuisine

Gourmet culinary recipes can be discovered on the internet. However, is it possible to use them? The following are some handy hints that you should bear in mind.

1. Carefully regulate the preparation temperature and time in accordance with the appliances you have at your residence. As these recipes are supplied by certified specialists, they are usually created for use in commercial kitchens, and this may indicate cooking at high temperatures in a particular set up to achieve speedy results.

But these days this not usually the case in many kitchens. The silver lining is that when using these measurements, it is possible for you to modify them in order to match the appliance that you have at home. To achieve this, you can make use of diagrams and tables that you can look for on the internet.

2. Always, go in for good quality ingredients as per the recipe’s instructions. If you wish to achieve perfect results then you need to invest time in searching for and buying the ingredients mentioned and of high quality. Do not be rushed but take your time choosing the proper kind, quality, and size of vegetable, spices and meats that you require. Such a course of action will ensure you prepare ideal gourmet culinary dishes.

3. Familiarize yourself with various styles of cooking food. By attending cooking schools, workshops, reading periodicals and viewing television shows, you can acquaint yourself with various cooking styles used for different recipes. You need to be aware of the proper application of gourmet cooking utensils and appliances to enable you to cook gourmet cuisine with finesse and flair.

For people planning to prepare gourmet cuisine it makes no difference in applying the available recipes. What does count when cooking gourmet food is some sensible advice and plenty of detailed planning. Give utmost attention to the nitty-gritty’s and you can rest assured that you dishes turn out just right.

Abhishek is a cooking enthusiast! Visit his website http://www.Cooking-Guru.com and download his FREE Cooking Report “Master Chef Secrets” and learn some amazing Cooking tips and tricks for FREE! Learn how to create the perfect meal on a shoe-string budget. And yes, you get to keep all the accolades! But hurry, only limited Free copies available! http://www.Cooking-Guru.com

Are you familiar with HDTV basics? Are HDTV and DTV the same thing? What do I need to know before purchasing a new TV?

Are you thinking about buying a new TV right now, or at some time in the near future.

Is your Television Ready for the Transition from Analog to DTV on February 17th, 2009?

THIS DATE is much closer than you realize.

A better understanding of the transition to Digital TV, and knowing these HDTV basics, will help you to be ready when it’s time to consider a new television.

Buying a new television today can be overwhelming and involves more than just visiting your local television or electronics store. Shopping for a Digital TV or an HDTV can be confusing with all the abbreviations, terms, resolution, dpi, formats and the options that you can get on televisions today. And you thought that purchasing a new car was bad.

So What Do Consumer’s Need to Know

There are so many decisions confronting today’s unprepared consumer, just trying to navigate through this complex maze can be a daunting experience. However, many of these frustrations can be avoided by doing some homework before hand.

Things To Know Before You Go

What is Digital TV … and is Not. What is the Digital TV Transition… and how it will affects you. How is HDTV different from all other television formats … and How. Understand what you want and need, so you’re not Sold something YOU don’t want or need!

So Where Do You Start? Familiarize yourself with the different Terms and Classifications

TV Classifications:

NTSC Analog TV- (National Television Systems Committee), Traditional TV; now being phased out on February 17th.

ATSC Digital TV – (Advanced Television Systems Committee), DTV;

This is “SDTV” – Standard Definition TV – the new, (digital) TV Standard;

replaces NTSC Analog TV.

Integrated HDTV – or simply, HDTV; DTV with an Internal (built-in) High Definition TV Receiver.

This is able to Receive and Display all ATSC TV Signals – Including HDTV Signals.

Digital-HDTV – ‘Capable’ or ‘Ready’- Digital TV that is able to DISPLAY HDTV – BUT ONLY with the addition of an EXTERNAL HDTV Receiver.

EDTV – Enhanced Digital TV – a classification* describing Digital TV’s that are basically ‘high-end’ SDTV’s. While these often include some type of technical features, added by the Manufacturer to enhance the picture, nevertheless, the picture quality does NOT equal HDTV. Technically, there is virtually no visual difference between an SDTV and an EDTV – with the possible exception of the higher price.

* For many Consumers, this classification is of questionable value; by paying more for a TV tagged “EDTV” the consumer is only getting what can best be described as an ‘upgraded’ SDTV. The question is, how ‘up-graded’ is it, if the TV simply meets the standard for SDTV?

Different TV Display Technologies:

CRT – (Cathode Ray Tube):Traditional TV Technology – The established standard for television displays; best overall value – picture quality and cost; major drawback is bulk and mass as size increases. Plasma Display – Ultra-thin design, High Contrast Ratings, ‘Fixed Pixel’ Display: Size up to 60+ inches; some display limitations – costly, high burn-in risk; picture quality affected by inability to display black-color; displays are extremely heavy and fragile; picture quality lost as pixels fade; many Plasma Displays do not display HDTV resolutions. Development continues.

LCD – Liquid Crystal Display: Thin design, size limitations; good computer monitor; sharp picture for static displays; problems displaying images in motion; many LCD Displays are not HDTV capable. Development continues.

LCoS (Liquid Crystal on Silicon) – Improved LCD Technology, may hold promise for future HDTV display; costly; manufacturing problems continue; development ongoing.

DLP (Digital Light Processor) – Uses Chip and Software Technology – exciting, alternative display technology; excellent HDTV display; eliminates most short comings of other technologies; moderate cost; some viewers question “softer” picture, and use of “color-wheel;” promising future – development continues.

TV Display Configuration:

Aspect Ratio

The width to height ratio of a TV Monitor or Program.

Aspect Ratio can apply to either the television monitor (hardware), or to the TV program format.

Traditional – (4:3) aspect ratio; the display has ’square’ appearance. All Analog TV programs are in 4:3 aspect ratio.

New ‘Wide Screen’ (16:9) aspect ratio; the display is rectangular.

Digital TV (SDTV) programs can be in either 4:3 or 16:9 aspect ratio.

HDTV is always in 16:9 aspect ratio.

As you can see, consumers have a number of decisions to make, long before making their final buying decision. Understanding the basics of HDTV requires us to become familiar with an array of strange-new ‘tech-speak’ terms.

Examples:

Aspect Ratio – width to height (4:3) or (16:9); refers to the TV Display and to TV Programs.

Picture Resolution – 720-p; 1080-i; 480-i/p; – and recently added, 1080-p.

Progressive Scan – display method (“p” in 720-p)

Interlaced Scan – display method (“i” in 1080-i)

D/A – A/D – digital to analog and analog to digital converter

STB – Set-top Box (aka: Receiver, Tuner, Decoder or Descrambler)

OTA – ‘over-the-air’ or ‘off-the-air’ – refers to Local TV Broadcasts

These are just a few of the new terms you will encounter.

The Digital TV Enigma

As consumers begin their quest for information about the Digital and HDTV, they soon notice what seems to be an “Information-Void.” Trying to get Useful, and Reliable information about what is needed to buy a digital television set can seem difficult.

Try asking questions regarding basic HDTV; for example: Does the Transition from Analog TV to Digital TV mean that everyone is forced to buy an HDTV? or, What is the difference between SDTV and HDTV; or What is needed to have High Definition TV reception in your home? Now compare the different answers you get or the lack of knowledge on the sales persons part.

Note: The seller must disclose or have posted information regarding the lack of digital capabilities of any television for sale to you the consumer. This is a government mandate.

In stark contrast, at the opposite extreme, is the continuous flow of ‘misinformation’ and ‘disinformation.’ This flood of unreliable information has inundated the general public. The path to useful and reliable information is littered with inaccuracies, fallacies and myths. And this is further aggravated by misleading advertising and marketing ploys.

As an example, here’s a question asked repeatedly by perplexed consumers concerning the transition from Analog TV to Digital TV:

“Can you tell me if it’s true, that “normal” TV is going to be stopped and everyone will be forced to buy an HDTV? I don’t believe they can do this … But if it’s true, when will it happen?”

Okay, that’s really two questions…

The answer to the first, is of course – NO, it’s not true. At least not in the way the question is posed. While it is true that “normal TV” (meaning traditional NTSC-Analog TV) will end, replaced by ATSC-Digital TV, you will NOT have to buy an HDTV!

IMPORTANT NOTE: The FCC’s mandatory transition from Analog TV to Digital TV does NOT refer to, nor mean ‘High Definition Television!’

Note: If you choose to keep your analog television you can purchase a converter box that will make viewing your television possible. There are coupons to help with this purchase on the website listed below and it is free to print.

This highlights one of the primary sources of so much of the public’s confusion concerning Digital TV and HDTV. These are two discrete terms, yet they are frequently used incorrectly – as if they were interchangeable words with the same meaning. They are NOT the same; they designate two distinctly different classifications of television.|

High Definition Television is ‘digital’; however, HDTV is just one (1) of eighteen(18) ‘Digital TV Formats’ designated in the ATSC Standard.

It is important for consumers to understand that ‘Digital TV’ does NOT mean HDTV.

Digital television’s “Standard Definition TV” – SDTV – is NOT equal to HDTV – High Definition Television.

So, it’s up to each consumer to inform her/him-self on the basics of Digital-HDTV.

But – Be careful!

Don’t take anything for granted; don’t accept statements at face value.

Verify everything you hear or read about Digital-HDTV, comparing it with different sources.

The Digital Difference

Digital TV signals are made up of coded instructions – (the same ‘bits’ of ‘ones and zeros’ that make your computer work, and give life to ‘CD’s’ and ‘DVD’s’) – which are transmitted to your Digital Receiver, (aka: Tuner, Decoder or Set-Top-Box “STB”) which in turn deciphers the code.

A Digital TV receiver isn’t concerned with signal strength, or what conditions exist between your set and the transmitter. As long as the signal gets to the receiver, and the code can be read, the Digital TV is able to reproduce a near-perfect picture – virtually identical to the original, back in the TV Studio.

A distinct advantage of digital broadcasting is that bad reception is a thing of the past. One reason Cable TV caught on is because it delivers clear TV pictures without regard to the viewer’s location. Viewers don’t have to be constantly adjusting the antenna in an attempt to “tune-in” a weak signal from a distant transmitter to get a clear picture. Digital TV (DTV) eliminates the “snow” and “ghosting” caused by the weak signals from distant or blocked transmitting towers. If the analog television set does not receive a strong, undistorted signal from the tower, you will not get a perfectly clear picture.

Both digital and analog television signals weaken, the farther they travel away from the transmitting tower. On an analog TV, the picture slowly deteriorates from bad to worse as the distance between tower and receiver increases. However, the picture on a digital set will stay perfect until the signal becomes too weak for the receiver to distinguish between a (1) and a (0), at which point the image disappears completely.

This has been referred to as “the cliff effect” – the picture remains stable until it abruptly “drops off” the screen. This might be compared to sending Morse Code. As long as the person at the other end can make out the dots and dashes being transmitted they will be able to read the message. Once they lose the distinction between a dot and a dash they lose the message. Digital TV acts the same way; instead of sending dots and dashes, it sends millions of (1’s) and (0’s) every second.

As long as the TV Receiver can read the (1’s and 0’s) it displays a virtually perfect picture. The bottom line … you either receive a 100% quality image, or nothing at all. What this means to the digital television viewer, is not having to worry about getting a “bad” picture. Either you have a picture or you don’t. However, if you are receiving over-the-air, “OTA” (Over the Air) broadcasts, it is crucial for the antenna to be accurately directed towards the signal source – the transmitting tower of the station you are watching.

Adding an “H” to ‘DTV’ = W O W! While our objective is to become familiar with HDTV basics, so far we have focused mainly on Digital TV – DTV. What then is HDTV – High Definition Television? And what is the difference between DTV and HDTV?

DTV differs from NTSC-analog TV in the technology used to transmit the signal. And we looked at some of the reasons why Digital is better than analog. But when comparing Digital TV or “SDTV” (Standard Definition TV) to HDTV, the difference is as night and day! High Definition Television is digital television – BUT … It’s IMPORTANT to understand that Digital TV does NOT mean HDTV! HDTV is just ONE of (18) ATSC designated formats that comprise Digital TV. In High Definition Television, the picture displayed on your television screen begins as an HDTV signal captured by HDTV Cameras, (or converted from film or another format with HDTV Equipment). The HDTV Signal is transmitted to the HDTV Receiver and finally displayed on an HDTV-Capable TV Monitor. But it must also meet the ATSC Standards for High Definition Television in order for it to be “true” HDTV.

Note: It is more than likely you will confront mis-information stating that Digital TV in various configurations is ‘high definition television.’ This is NOT True! You may also be told that as long as the TV meets one or two criteria, or if it has been enhanced by the Manufacturer, using some proprietary engineering “magic,” this makes it – “as good as” – HDTV. Again, NOT TRUE!

If what you want is HDTV, be sure the television you are considering, is really “True” High Definition Television. How Do you Know a TV is – HDTV? To answer this question a ‘bit’ of basic TV technology will be helpful.

It will be helpful in understanding some of the basic elements of HDTV by educating yourself. After all, this is a discussion about Digital-HDTV – possibly the most significant ‘leap forward’ in consumer-technology to impact our society in more than a century!

The image you see on your television screen is comprised of a series of horizontal lines. An electron gun ’shoots’ energy beams (light) which strike a layer of phosphor on the inside surface of the picture tube, causing it to glow. These glowing lines create the image displayed on your TV screen. How they are formatted, which resolution is used, what standards are met, are some of the factors that determine the type of television picture you will receive.

TV Resolution.The quality of the picture displayed on the TV screen is primarily the result of the television’s “resolution.” Put simply, TV ‘resolution’ refers to how many horizontal lines are displayed on the TV screen.

Note – Although the horizontal lines are counted, (in this instance) this is referred to as the “Vertical resolution,” because the lines are counted from top to bottom – or vertically. TV Resolution is sometimes expressed as the total ‘pixel’ count, which is a product of the number of lines and number of pixels per line

Why Is “Wide-Screen” TV The DTV Standard?

DTV sets are sold in two ‘Aspect Ratios.’ Aspect Ratio refers to the ratio between the horizontal (width) measurement and the vertical (height) measurement of the screen. This ratio is also used in reference to how the picture is transmitted and displayed on the screen. The two aspect ratios used in DTV are (4:3) and (16:9). That is, (4) units wide by (3) units high, and (16) units wide by (9) units high respectively. Your NTSC-analog television has an aspect ratio of (4:3); the screen appears almost ’square’ because it has just slightly more width than height. For instance, a (4′) wide screen would have a height of (3′).

Go to the link below to find more information on the Analog to DTV Transition on February 17th, 2009 before your left in the dark.

This brief introduction to Digital TV and HDTV basics, provides an overview (intentionally simplified) of how DTV differs from traditional Analog TV, and how HDTV differs from Digital-SDTV; and a little about the Transition from Analog TV to Digital TV. This is just a start towards a better understanding of Digital TV. Now that you’re familiar with some of the basics, you are better prepared to begin considering which Digital HDTV is right for you.

http://inform4you.googlepages.com